Job Description: Graphic Designer Company: Alfinity Studios (twiddles.in) Location: Gurugram Employment Type: Full-Time About the Company: Twiddles by Yuvraj Singh is a mindful snacking brand under Alfinity Studios, a venture studio building celebrity-led consumer brands. In just a few months, Twiddles has scaled rapidly across e-commerce, Q-commerce, and offline retail. Backed by the legacy and influence of cricket legend Yuvraj Singh, we’re creating a bold new voice in the wellness food space. Role Overview: We’re hiring a Graphic Designer to join our social media and marketing team. The designer will create visual content for digital campaigns, product promotions, website assets, quick commerce listings, and packaging mockups. This is a creative, fast-paced role that demands attention to detail and a strong understanding of consumer design in the D2C space. Key Responsibilities: 1. Social Media & Brand Content ● Design static and motion graphics for social media platfoms ● Work closely with content and marketing teams to create visually compelling campaign assets ● Maintain visual consistency across platforms and content types 2. E-commerce & Quick Commerce Assets ● Create banners, product visuals, offer creatives for E-commerce platforms ● Optimize designs for mobile-first commerce platforms ● Ensure brand alignment across all platform listings and campaigns 3. Website & D2C Support ● Design homepage banners, product pages, promotional creatives for the Shopify website ● Collaborate with UI/UX teams for new page layouts and visual improvements ● Create visual content for landing pages and sales funnels 4. Product & Packaging Support ● Assist in creating mockups, packaging layouts, POS materials, and in-store signage ● Translate campaign ideas into packaging concepts where needed Requirements: ● 3–5 years of experience in graphic design, preferably in D2C, FMCG, or lifestyle brands ● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.) ● Strong portfolio demonstrating social media, e-commerce, and product design work ● Ability to design for both print and digital formats ● Experience with motion graphics and basic video editing is a plus ● Understanding of D2C brand aesthetics and customer communication styles ● Ability to manage multiple projects and meet deadlines in a fast-paced environment What We Offer: ● Opportunity to shape the creative identity of a celebrity-led consumer brand ● Full ownership of creative assets across social, e-commerce, and digital channels ● Collaborative team culture with fast decision-making ● Competitive salary and performance based increment If you're interested, then please drop your resume along with your portfolio at social@twiddles.in Show more Show less
Job Title: BTL Marketing Intern Company: Twiddles by Yuvraj Singh Location: Gurugram Role Description: • Support in Below The Line (BTL) marketing campaigns for Twiddles products. • Assist in event planning and execution, including sampling and promotional activities. • Coordinate with the team for brand activations, offline events, and pop-ups. • Collect customer feedback during events and assist in reporting insights. • Support social media content creation in alignment with BTL activities. Skills Required: • Good communication and interpersonal skills. • Interest in marketing and brand promotions. • Ability to work in a team and handle field activities. • Basic knowledge of social media platforms. Perks & Learning: • Hands-on experience with real BTL campaigns. • Exposure to brand strategy and event management.
As a BTL Marketing Intern at Twiddles by Yuvraj Singh, your role will involve supporting Below The Line (BTL) marketing campaigns for Twiddles products. You will assist in event planning and execution, which includes sampling and promotional activities. Coordination with the team for brand activations, offline events, and pop-ups will be a key responsibility. Additionally, you will be expected to collect customer feedback during events and assist in reporting insights. Supporting social media content creation in alignment with BTL activities is also part of your role. Key Responsibilities: - Support BTL marketing campaigns for Twiddles products - Assist in event planning and execution, including sampling and promotional activities - Coordinate with the team for brand activations, offline events, and pop-ups - Collect customer feedback during events and assist in reporting insights - Support social media content creation in alignment with BTL activities Qualifications Required: - Good communication and interpersonal skills - Interest in marketing and brand promotions - Ability to work in a team and handle field activities - Basic knowledge of social media platforms In addition to gaining hands-on experience with real BTL campaigns, this internship will provide you with exposure to brand strategy and event management.,