Digital Marketing - Trainee
This Role needs to be filled on site only
Who can Apply:
- Freshers - 6months to 8months
- Work from office 6days - 2nd and 4th Saturday off
- Basic or Advanced Skills in Paid Advertising Platforms (Meta, Google Ads), Local SEO & Social Media Content publishing
Primary Objective:
To execute, manage, and optimize digital marketing campaigns for beauty salons and automobile dealerships, ensuring consistent lead generation, improved local search visibility, and effective campaign performance reporting.
Job Requirements
- Knowledge about Campaign setup, Drafting Ad copies for Google / Facebook Ads
- Should be able to demonstrate practical experience of running and managing campaigns using Google Ad / Facebook Ad platforms
- Should be able to demonstrate proficiency with using Google Analytics to track ad conversion tracking
- Proficient at optimising campaigns based on budget, keyword competitiveness & Ad campaign goals
- Should be able to demonstrate ability to handle paid digital marketing campaigns and showcase measurable results including qualified leads and sales for customer campaigns
- Knowledge of creating Ad campaign reports from Data generated in analytics & Google Ads/Facebook Business Manager
- Able to follow specific directions every week via our checklists and other instructional media to ensure he/she follows the best practises
- Must be diligent and consistent
- Has empathy to users and customer-focused...
- Has good English communication skills.
- Should possess a positive, solution-oriented attitude with time management skills to manage multiple projects
- Enjoys working within our process while also contributing ideas, constructive feedback, and positive energy to the larger team.
Roles and Responsibilities:
Google Business Profile Optimization:
Optimize Google Business Profiles (GBP) for salons and automobile dealerships by:
- Ensuring accuracy of business information (name, address, phone number, and website).
- Regularly updating photos, services, and special offers.
- Adding and responding to customer reviews to boost engagement and rankings.
- Implementing localized SEO strategies to improve Google Local Maps visibility.
Track GBP insights monthly to assess and report on visibility improvements.
Google Ad Campaigns:
- Plan, create, and manage lead generation campaigns for new customer acquisition.
- Develop re-marketing campaigns targeting past website visitors and existing customers.
- Perform keyword research and bid management to optimize campaign performance.
- Monitor key metrics (e.g., CTR, CPC, conversion rate) and adjust strategies to maximize ROI.
- Generate detailed performance reports, identifying trends and actionable insights.
Meta (Facebook and Instagram) Ad Campaigns:
- Design and execute lead generation campaigns tailored to salons and dealerships.
- Set up re-marketing ads targeting engaged audiences, such as website visitors or social media followers.
- Test and optimize ad creatives, formats, and targeting options for maximum reach and engagement.
- Collaborate with the design team to develop compelling ad creatives.
Lead Tracking and Reporting:
- Track leads generated from both organic and paid campaigns using Gohighlevel CRM.
- Set up re-marketing ads targeting engaged audiences, such as website visitors or social media followers.
- Test and optimize ad creatives, formats, and targeting options for maximum reach and engagement.
- Collaborate with the design team to develop compelling ad creatives.
If anyone is interested please do share your resumes to this mail id : aishwarya.shelar@radical.co.in
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
License/Certification:
- Google Certificate (Required)
Work Location: In person
