The Rooted India Foundation

📢 Our Mountains are in Danger - We Need a Media Hero! Let us tell you why we are here. We're facing an urgent climate problem in the Himalayas and need an exceptional strategist to help us fix it. The Problem: Concrete is Causing Crisis 🚨 We all love the stunning Himalayas, but the way we're building right now is putting them at risk. Everyone wants those new concrete houses because they feel "trendy," but that approach is costing us everything. The materials themselves (cement and steel) are high-carbon materials , meaning their production pumps out pollution (greenhouse gases) that makes the planet warmer. What do we see here in return? More floods and landslides (climate disasters) in our vulnerable region. On top of that, we're losing our local wisdom and our beautiful cultural identity . The Solution: Building with Earth 🏡 The Kangri Chaupal is our answer. We're building a community centre in a village in Kangra valley - using local mud, stone, and wood (low-carbon), the smart way. This structure will be naturally climate-smart (passive thermal regulation), affordable, and prove that our Himachali heritage is the safest way to build for the future. The Biggest Challenge: Awareness! 🗣️ Here’s where we need you. We can build the most perfect, sustainable structure, but if we don't effectively tell the story of why we're doing it, if we don't inspire others to ditch the concrete trend, the initiative risks failing to achieve its mission of promoting natural building practices. So, we need to reach everyone! But here is the truth: Our construction won't start in January 2026 unless we can raise the funds NOW to secure materials and support our local experts. We Urgently Need a Media Strategy Expert We're looking for a hero to lead our Awareness Campaign, someone who lives and breathes impact storytelling. Your Mission: Craft and execute a strategy to broadcast this crucial message globally, starting from scratch (we have zero followers!). Your Impact: You'll train and guide a fantastic team of keen University Media Students/Interns who will help generate the content in the field. Your Freedom: We are an agile, new, learning organisation (The Rooted India Foundation). We are eager to learn from your expertise and give you full creative control over the media goals. However, Support: Please know that everyone on our core team is contributing pro bono, driven purely by purpose. We are not currently funded, and we have no budget for campaign execution. The Plan: We value you highly and are open to raising funds for your financial contribution, but we need you to design the fundraising strategy itself . If you are motivated by the purpose of protecting the Himalayas, ready to build an entire campaign from the ground up, and eager to train the next generation, please reach out! Find out more about the project: therootedindia.org