About the job: As a Junior Social Media Marketing Executive at TechEnd Software, you will play a crucial role in developing and implementing digital marketing strategies. If you are passionate about social media marketing and have a strong understanding of platforms like Facebook and Instagram, we want you on our team! Key responsibilities: 1. Campaign Planning & Strategy: Develop and implement paid media strategies for Meta (Facebook & Instagram) and Google Ads. Conduct keyword research, audience targeting, and competitor analysis. Collaborate with the creative team to design ad creatives that align with campaign goals. 2. Campaign Execution: Set up, launch, and optimize paid ad campaigns on Meta and Google. Monitor ad delivery, budget allocation, and performance. Adjust bids, targeting, and creatives as needed to improve campaign results. 3. Monitoring & Reporting: Track and analyze key metrics (CTR, CPC, CPA, ROAS, etc.). Provide regular performance reports with actionable insights. Recommend adjustments to maximize campaign effectiveness. 4. Evaluation & Continuous Improvement: Evaluate the success of each campaign and share learnings for future initiatives. Stay up to date with the latest trends and best practices in paid advertising. Test new ad formats, bidding strategies, and targeting options to innovate and grow results. Required skills & qualifications: Technical Skills: Proven experience managing paid ad campaigns on Meta (Facebook & Instagram) Ads Manager and Google Ads. Strong understanding of A/B testing, audience segmentation, and retargeting. Proficiency in analytics tools (Google Analytics, Facebook Insights). Ability to interpret data and make data-driven decisions. Soft Skills: Excellent communication skills to collaborate with the marketing team. Attention to detail, creativity, and problem-solving abilities. Ability to multitask and manage deadlines effectively. Education & Experience: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. 1-2 year of hands-on experience in paid media advertising. Certification in Google Ads and/or Meta Blueprint is a plus. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 2,50,000 /year Experience: 1 year(s) Deadline: 2025-07-02 23:59:59 Skills required: Social Media Marketing, Digital Marketing, Facebook Marketing and Instagram Marketing About Company: TechEnd Software offers Web App Development, Mobile App Development, Digital Marketing and many more services.