Develop, customize, and maintain WordPress websites , themes, and plugins. Build custom WordPress themes from scratch using HTML5, CSS3, JavaScript, and PHP . Create and modify WordPress plugins to meet project requirements. Ensure high performance, responsiveness, and security of all WordPress sites. Integrate APIs, third-party tools, payment gateways, and external services. Troubleshoot, debug, and resolve issues across the WordPress stack. Collaborate with designers, developers, and project managers to deliver high-quality solutions. Optimize websites for SEO, speed, and scalability. Implement GA4 tracking, event setups, and analytical insights (if required). Manage website updates, migrations, and server configurations. Required Skills & Qualifications 3- 6 years of hands-on experience with WordPress development . Strong proficiency in PHP, HTML5, CSS3, JavaScript, jQuery . Experience with custom theme & plugin development . Knowledge of WordPress hooks, filters, and REST API . Strong understanding of MySQL , database structure, and performance tuning. Experience with page builders (Elementor, Gutenberg, WPBakery) when needed. Role & responsibilities