Brand Manager – Skoodle (Stationery, Toys & Sports) Introduction At Stone Sapphire, we are all about striving for a wholesome consumer experience. We’re on the lookout for a brand manager for Skoodle , who will make a customer’s purchase journey enriching. Being the one who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per what the consumers want. Our ideal candidate is a strategic brand manager, who can build the brand’s awareness while augmenting the brand value and the overall profitability of the company. The brand manager should be flexible and easily adapt to the dynamic and transitional market of today. Objective: The brand manager spearheads the creation and execution of marketing and communication tasks of a company. As head of brand development for the assigned brand, develops brand strategies that resonate with the target audience or customers. The brand manager doubles up as a brand specialist, who not only ensures that the product/service appeals to the customers, but also keeps an eye on the competition through competitive analysis. By understanding consumer behaviour and market trends, a brand manager effectively creates the narrative of a brand. Role: · Develop brand growth, in terms of mind-share & market-share both, through the right strategies and plans. · Achieve the targets for both top-line & bottom-line. · Achieve long-term organisational goals through planning and implementing marketing initiatives. · Build brand awareness and propel the company towards its mission and vision. · Integrate with a team consisting of other marketing & sales professionals. · Lead the creative development team & processes in the right direction, which aligns with the brand ethos. Key Responsibilities: Brand Strategy Development: · Defining the brand's mission, values, and personality. · Determining how the brand should be positioned in the market. · Developing and executing brand strategies to achieve business goals. Marketing Strategy & Execution: · Developing and implementing marketing plans and ATL, BTL & Digital media campaigns. · Managing advertising and promotional activities. · Ensuring consistent brand messaging across all channels. · Managing product & packaging creative development & consistency processes. · Managing product pricing & profitability, aligned to top-line & bottom-line business goals for the assigned brand. Market Research and Analysis: · Conducting market research to identify trends and opportunities. · Analyzing consumer behavior and competitor activities. · Monitoring brand performance and making data-driven decisions. Budget Management: · Planning and managing brand-related budgets. · Monitoring expenses and ensuring effective resource utilization. · Maintain budgets, predict market trends and sales, along with assessing KPI and ROI. Stakeholder Engagement: · Building and maintaining relationships with internal and external stakeholders. · Communicating brand strategies and objectives to stakeholders. Reputation & Crisis Management: · Anticipating and addressing potential brand issues. · Developing strategies to manage negative publicity. Team Leadership: · Leading and managing a team of marketing professionals & agencies. · Coordinating with other departments to ensure brand consistency. · Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team. · Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on. · Lead & manage agencies for strategy, creative, media & digital (Ecom, Quick-com, D2C, Websites) & PR. Creativity and Innovation: · Developing creative and innovative marketing campaigns. · Finding new ways to connect with consumers. Performance Measurement: · Tracking key performance indicators (KPIs) to measure brand performance. · Analyzing data to identify areas for improvement. Qualifications & Experience: · A minimum of 10+ years of experience as a brand manager in School Stationery / Toys / FMCG products. · Up-to-date with new marketing trends and basic brand manager tasks. · Excellent command of the English language along with written and verbal skills. · Compelling research and analytical skills. · Preferred skills and qualifications. · Bachelor’s degree in engineering, business, marketing, or related fields, with an MBA from a reputed business school. · Perspective to see marketing from a global brand specialist’s point of view that aids expansion and growth. · Ability to think creatively and work cross-functionally within the brand manager’s job scope. Show more Show less