Sr. Visual Designer

1. Position Details

Job Title: Visual Designer

Experience- 3+

Location: Hyderabad

2. Position Purpose

To create compelling, innovative and brand-consistent visual communication that enhances the Group's corporate identity, marketing initiatives and business presence across all digital, print and experiential platforms while supporting the Group's global branding and communication objectives.

3. Job Purpose

The Visual Designer shall be responsible for conceptualising, designing and delivering high-quality creative assets for branding, marketing, advertising, corporate communications and business development initiatives across all Group companies. The role requires a strong understanding of design principles, visual storytelling, branding, typography and emerging AI-assisted creative technologies to produce impactful and globally bench marked creative communication.

4. Educational Qualifications

Essential Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, Applied Arts, Multimedia Design or a related discipline.Preferred Certifications in Graphic Design, Visual Communication, UI Design or Creative echnologies. Candidates possessing an exceptional creative portfolio may be considered irrespective of formal educational qualifications.

5. Experience

 Minimum 3-5 years of relevant experience in Graphic Design, Visual Design, Branding orCreative Design.Experience in advertising agencies, branding agencies, design studios, corporate marketing departments or creative organisations shall be preferred.A strong portfolio showcasing branding, marketing, advertising and corporate communication projects is mandatory.

6. Key Roles & Responsibilities

A. Creative Design & Visual Communication Conceptualise and design creative assets for branding, marketing, advertising and corporate communication initiatives. Create visually engaging creatives for digital platforms, print media, outdoor advertising and business presentations. Design brochures, company profiles, magazines, newsletters, annual reports, flyers,catalogues, posters, banners, standees, signage, corporate stationery and promotional materials.Develop social media creatives, website graphics, emailers, landing page creatives,digital advertisements and campaign visuals.Create logos, icons, illustrations, infographics, visual identities and other brand assets. Design exhibition graphics, event branding, office branding, environmental graphics andmerchandise artwork.

B. Brand Identity & Creative Excellence

 Ensure consistency of the Group's visual identity across all businesses and communication channels.

 Adhere to established brand guidelines, typography, colour systems and design

standards.

 Contribute towards development of new brands, sub-brands and visual identities.

 Deliver creative outputs that reflect innovation, professionalism and global quality

standards.

C. Marketing & Campaign Support

 Collaborate with internal teams to develop integrated marketing and branding

campaigns.

 Translate creative briefs into compelling visual communication.

 Design campaign creatives suitable for digital, print, outdoor, events and corporate

communications.

 Support public relations, corporate communications, events, digital marketing and

advertising initiatives through effective visual design.

D. AI-Assisted Creative Design Utilise AI-powered creative platforms to improve design quality, productivity and creative ideation. Develop concept visualisations, mood boards, mock-ups and creative assets using AI-assisted tools.Integrate AI-generated outputs into professional creative workflows while maintaining originality and brand integrity. Continuously evaluate emerging AI technologies to enhance creative capabilities and efficiency.

E. Creative Operations

 Maintain organised design libraries, templates, fonts, digital assets and brand resources.

 Ensure version control and proper archival of creative files.

 Prepare production-ready artwork for print and digital publishing.

 Coordinate with internal stakeholders to ensure timely delivery of creative assignments.

 Review all creative outputs for accuracy, quality and adherence to brand standards.

F. Innovation & Professional Development

 Stay updated with global design trends, emerging technologies and creative best

practices.Continuously enhance knowledge of design software, AI tools and visual communication techniques.

 Participate in brainstorming sessions and contribute innovative creative concepts.

 Support continuous improvement of the Group's branding and creative capabilities.

7. Technical Competencies

Design Skills

 Visual Communication

 Brand Identity Design

 Corporate Branding

 Typography

 Colour Theory

 Layout & Composition

 Print Design

 Digital Design

 Publication Design

 Packaging Design

 Presentation Design

 Infographic Design

 Illustration

 Iconography

 Image Editing & Retouching

 Visual Storytelling

 Creative Concept Development

Software Proficiency

 Adobe Photoshop

 Adobe Illustrator

 Adobe InDesign

 Adobe Lightroom

 Adobe Express

 CorelDRAW

 Figma

 Canva Pro

 Affinity Designer

 Microsoft PowerPoint

 Google Slides

 Gamma AI

 Beautiful.ai

 Adobe Firefly

 Midjourney

 ChatGPT

 DALL·E

 Leonardo AI

 Stable Diffusion

 FLUX

 Ideogram

 Recraft AI

 Krea AI

 Adobe Creative Cloud Libraries

Pay: ₹300,000.00 - ₹700,000.00 per year

Work Location: In person