Sr. Marketing Manager / Head of Marketing / CMO

Role & responsibilities

1. Marketing Strategy:

   Develop and implement marketing plans to achieve company growth and business objectives in India.

2. B2B Lead Generation:

   Identify and generate qualified leads by targeting OEMs, electronics manufacturers, industrial customers, and other potential clients.

3. Digital Marketing:

   Manage website promotion, SEO, LinkedIn, email marketing, and digital campaigns to improve brand visibility and generate leads.

4. Brand Management:

   Prepare company presentations, brochures, capability profiles, case studies, and marketing materials.

5. Market Research:

   Identify new business opportunities, target industries, customer segments, and competitor activities within India.

6. Sales Coordination:

   Work closely with Sales and Business Development teams to acquire new customers, improve lead conversion, and increase revenue.

7. Industry Events:

   Coordinate participation in trade shows, exhibitions, industry events, and networking activities across India.

8. Team Management:

   Lead the marketing team, assign responsibilities, monitor performance, and manage external agencies.

9. Budget & Reporting:

   Manage marketing budgets, track campaign effectiveness, monitor lead generation, and submit performance reports to management.

Corporate communications and PR:

US/group marketing support:

Brand management:

Customer & Brand Development:

Must-Have Skills

• Strong experience in B2B and industrial marketing.
• Proven track record in lead generation and customer acquisition.
• Knowledge of digital marketing, SEO, LinkedIn, and email campaigns.
• Strong communication, presentation, and negotiation skills.
• Experience in marketing strategy, market research, and campaign management.
• Ability to manage teams, budgets, targets, and performance reports.
• Strong coordination with Sales and Business Development teams.

Preferred candidate profile

• Experience in EMS, ESDM, PCB assembly, electronics manufacturing, or engineering services.
• Exposure to OEMs, automotive electronics, industrial electronics, or contract manufacturing.
• Experience in Indian B2B markets and industrial customer development.
• Knowledge of CRM tools, marketing automation, and account-based marketing.
• Experience in trade shows, exhibitions, and industry networking.
• Technical qualification in Electronics/Electrical Engineering or a related field.

Key Performance Indicators (KPIs)

• Qualified leads generated and sales pipeline developed.
• New customer acquisition and revenue contribution.
• Lead conversion rate and marketing campaign ROI.
• Brand visibility and digital engagement.
• Timely execution of marketing plans within budget.

Preferred Candidate: