Sr Manager- Category Marketing

As the Senior Category Manager - Marketing, you will have end-to-end strategic, financial, and operational ownership of your assigned product category. You will blend consumer insights,
product strategy, and data-driven marketing to launch new products, optimize the existing portfolio, and drive market share. This role requires an agile leader who can seamlessly navigate between long-term product roadmapping, rigorous P&L management, consumer research, and ground-level trade enablement. You will be fully accountable for driving market share, optimizing product mix, and ensuring flawless go-to-market execution.

• Value Proposition & Brand Control: Define and validate the right consumer proposition for the category. Retain end-to-end control over all marketing, brand, and product communication to ensure messaging consistency and brand compliance.
• Competitive Pricing & Fit: Monitor and analyze competitive landscapes continuously to ensure Whirlpool’s offerings are perfectly positioned regarding product-price fit across all segments.

Education: MBA/PGDM in Marketing or Strategy from a premier (Tier-1 / Tier-2) business school.
Experience: 8–10 years of post-MBA experience across Category Management, Product Management, or Brand Marketing.
Industry Preference: Proven track record within Consumer Durables (FMCD), Consumer Electronics, or FMCG sectors.

Strategic Thinking: Proven capability to formulate long-term business visions, anticipating industry shifts and mapping structural growth plans.
Product Innovation & Development: Demonstrated skill in translating raw consumer insights into tangible, commercially viable product configurations.
Commercial Acumen: Robust understanding of business financials, P&L mechanics, margin structures, and price-benefit positioning.
Marketing Communications Development & Media Planning: Expertise in building integrated marketing campaigns and optimizing media allocations across digital,
traditional, and point-of-sale channels.

Critical Thinking & Problem Solving: Superior analytical skills to dissect complex data matrices, diagnose business bottlenecks, and deploy corrective strategies.
Effective Stakeholder Management: Masterful interpersonal skills with a proven track record of cross-functional navigation, conflict resolution, and strategic influencing across matrixed organizations.
Team Management & Coaching: Leadership capability dedicated to fostering high-performance cultures, mentoring direct reports, and accelerating professional development.

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