Specialist PPC- Pay Per Click

Job Summary

PPC Expert

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Generate leads and drive bookings for resort stays, day picnics, corporate outings, weddings, and events.
• Manage campaign budgets, bidding strategies, audience targeting, and remarketing campaigns.
• Monitor campaign performance, CPL, CPA, conversion rates, and ROAS.
• Conduct keyword research, competitor analysis, A/B testing, and ad copy optimization.
• Track conversions using Google Analytics 4, Google Tag Manager, and advertising pixels.
• Coordinate with the sales team to improve lead quality and conversion into bookings.
• Prepare regular campaign performance reports and recommend strategies to increase revenue.

Required Skills

• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of lead generation, conversion tracking, and performance marketing.
• Experience in budget management and campaign optimization.
• Proficiency in Google Analytics 4, Google Tag Manager, and Excel/Google Sheets.
• Analytical thinking and a results-oriented approach.

Preferred Experience

Experience in hospitality, resorts, hotels, travel, tourism, or leisure businesses will be an added advantage.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Cost per lead (CPL)
• Lead-to-booking conversion rate
• Return on ad spend (ROAS)
• Revenue generated through paid campaigns