AudienceArc has been developing marketing analytics solutions since 2009, serving clients ranging from Fortune 500 brands to emerging startups. Our goal is to help clients quantify and understand their true market impact, leading to better informed decisions on campaigns, spend, and strategy. Our core technology, Relevance Index, is a single C-suite KPI that measures brand performance by quantifying the quality and context of media coverage. Building on that technology, AudienceArc offers “Reporting as a Service” to eliminate the gap between marketing metrics and insightful analytics.