Social Media Specialist(Content & Growth) Toronto, Canada

About the Role

We are looking for a

• A

  Canadian Real Estate Brokerage

  serving the Greater Toronto Area (GTA)

• A

  Consumer Electronics & Streaming Hardware

  business

The primary responsibility of this role will be

The key objective is to maximize organic reach, increase video views, build relevant audiences, and drive follower growth across multiple social media platforms.

Key Responsibilities

1. Short-Form Video Distribution & Growth

• Manage and distribute finalized vertical videos across

  TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.

• Optimize content natively for each platform.

• Create engaging hooks, descriptions, captions, keywords, and relevant hashtags.

• Apply platform-specific content and engagement strategies to improve reach, views, and follower conversion.

• Stay updated with relevant platform trends, features, sounds, formats, and audience behavior.

• Monitor content performance and identify opportunities for organic growth.

2. Written Content & Thought Leadership

LinkedIn

• Convert housing market trends, Bank of Canada rate announcements, GTA market statistics, buyer/investor strategies, and related topics into engaging thought-leadership content.

• Create professional posts, educational content, and short-form articles.

X (Twitter)

• Write concise, conversational posts, market insights, educational threads, and discussion-driven content.

• Create content that encourages engagement and audience interaction.

Facebook

• Manage business pages and publish engaging community-focused content.

• Share listing highlights, market updates, educational posts, and relevant community content.

• Participate in relevant community groups where appropriate.

Consumer Electronics / Streaming Hardware

• Create promotional copy, product feature comparisons, setup tips, educational content, and customer FAQ posts.

• Adapt content for Facebook, X, and other relevant platforms.

3. Visual Content & Carousel Creation

• Design clean, modern, and easy-to-read carousels and static graphics using

  Canva or Figma.

• Create educational and promotional visuals for Instagram and Facebook.

• Develop content such as:

• Homebuyer tips

• GTA market trends

• Real estate educational content

• Product feature comparisons

• Streaming hardware guides

• Customer FAQs

4. Local SEO & Google Business Profile

• Publish

  2 - 3 localized Google Business Profile updates per week.

• Create service highlights, property-related updates, and relevant media posts.

• Monitor incoming Google reviews.

• Draft professional, brand-aligned responses to customer reviews.

• Support local organic visibility through relevant content and keyword usage.

5. Community Management & Account Engagement

• Monitor comments, messages, notifications, and audience interactions across active social media accounts.

• Respond professionally and promptly to relevant comments and messages.

• Encourage meaningful community engagement and audience interaction.

• Monitor account health and flag potential issues or opportunities.

• Maintain consistent brand voice across all platforms.

Candidate Requirements

• 2 - 4 years of hands-on experience

  in social media marketing, content marketing, digital marketing, or a similar role.

• Excellent written and spoken English with strong attention to grammar, tone, and clarity.

• Demonstrable experience managing and/or growing multiple social media platforms.

• Hands-on experience with

  Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and Google Business Profile.

• Experience with YouTube Shorts will be an added advantage.

• Strong understanding of social media growth, organic reach, engagement, hashtags, platform algorithms, and content distribution.

• Strong proficiency in

  Canva

  or

  Figma

  for carousel and graphic design.

• Strong platform-specific copywriting skills.

• Video editing knowledge will be an added advantage.

• Ability to independently manage a multi-platform content calendar.

• High level of ownership with minimal need for day-to-day supervision.

• Strong organizational skills and ability to manage multiple brands and content requirements simultaneously.

• Ability to analyze content performance and use insights to improve future content.

Technical Requirements

Candidates must have:

• A dedicated, high-performance laptop/PC suitable for managing multiple social media platforms and content tools.

• Minimum

  50+ Mbps stable fiber internet connection.

• Reliable power and Wi-Fi backup.

• A suitable work-from-home setup that supports uninterrupted attendance during working hours.

*A dedicated video editor will handle raw video production and editing.