Social Media Specialist(Agency/D2C/Wellness/Skincare/Beauty)

Job Title: Social Media Specialist

Location: Noida

Job Type: Full-time

Experience: 2 years

Key Responsibilities:

• Manage and maintain all official social media profiles while keeping brand messaging consistent.
• Create compelling text, image, and video content in collaboration with creative teams.
• Lead end-to-end influencer marketing: identify influencers, negotiate terms, manage deliverables, and measure ROI.
• Actively engage with followers, respond to queries/comments, and encourage user-generated content.
• Track trends, benchmark competitors, and monitor campaign performance using analytics tools.
• Coordinate with cross-functional teams (PR, Marketing, Communications).

Requirements:

• 2–4 years of relevant social media or agency experience.
• Bachelor's degree, preferably in Fashion Communication, Media Communication, or a related field.
• Strong passion for the skincare and beauty industry.
• Knowledge of web analytics (e.g., Google Analytics) and basic SEO best practices.
• Strong copywriting skills and creative execution abilities.

Pay: Up to ₹45,000.00 per month

Application Question(s):

• Please share links to 2–3 social media campaigns or influencer collaborations you managed from start to finish. What were the measurable results (e.g., engagement rate, follower growth, reach)?
• How do you identify, negotiate with, and evaluate the success of influencers to ensure campaigns generate real brand value rather than just vanity metrics?

Experience:

• Social media marketing: 2 years (Required)

Work Location: In person