Social Media & Performance Marketing Executive

Job Description – Social Media & Performance Marketing Executive

Company: EaseToLearn Solutions Private Limited
Industry: EdTech / Online Education
Department: Marketing
Job Location: Janakpuri, New Delhi
Experience: 1–3 Years
Employment Type: Full-Time, Permanent
Work Mode: In-Person
Salary: ₹18,000–₹25,000 per month

About EaseToLearn

EaseToLearn is an EdTech company focused on making quality education and learning opportunities more accessible through technology. We are looking for a creative, result-oriented Social Media & Performance Marketing Executive to strengthen our digital presence and support business growth through social media and paid advertising.

Role Overview

The selected candidate will manage the company's social media platforms and execute digital advertising campaigns across Meta and Google. This role is ideal for someone who understands both creative content and performance marketing and can independently manage campaigns, track results and improve engagement and lead generation.

Key Responsibilities

Social Media Management

• Manage the company's Instagram, Facebook, LinkedIn and YouTube accounts.
• Plan, create, schedule and publish engaging content.
• Develop and maintain a monthly content calendar.
• Monitor comments, messages and audience engagement.
• Track social media trends and competitor activities.

Performance Marketing

• Set up and manage Meta Ads campaigns (Facebook and Instagram) from scratch.
• Plan, execute and optimise Google Ads campaigns.
• Manage campaign budgets, audience targeting, ad creatives and bidding strategies.
• Monitor campaign performance and optimise advertisements to improve results.
• Conduct A/B testing of creatives, audiences and campaign strategies.
• Focus on generating relevant leads and improving campaign efficiency.

Analytics & Reporting

• Track and analyse CPC, CPM, CTR, CPL, CPA and ROAS.
• Prepare regular social media and advertising performance reports.
• Identify opportunities to improve engagement, reach and lead generation.
• Coordinate with the design and content teams for marketing creatives.

Required Skills & Qualifications

• 1–3 years of practical experience in social media management and digital marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Understanding of campaign setup, audience targeting, budgeting and optimisation.
• Knowledge of social media content planning and digital marketing trends.
• Familiarity with Canva or similar creative tools.
• Ability to analyse campaign data and prepare performance reports.
• Good communication, coordination and time-management skills.

Portfolio Requirement – Important

Candidates must share a portfolio or examples of their previous work, including:

• Social media accounts managed.
• Sample posts, reels or other content.
• Meta Ads or Google Ads campaigns handled.
• Campaign results, performance reports or measurable outcomes, wherever available.

Applications with relevant work samples will receive preference.

What We Offer

• Opportunity to manage real-world social media and advertising campaigns.
• Hands-on exposure to both organic and paid digital marketing.
• Opportunity to contribute directly to brand visibility and business growth.
• A collaborative and growth-oriented working environment.

Interested candidates can apply through the application form:
https://tally.so/r/o99D7P

Job Type: Full-Time, Permanent
Work Location: In Person – Janakpuri, New Delhi

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Paid time off

Work Location: In person