Social Media Marketing Manager

As our Social Media Marketing Manager, you will lead the end-to-end planning, execution, and optimization of our social presence across platforms like LinkedIn, Instagram, Facebook, YouTube, and X (Twitter). You will craft compelling campaigns, manage content calendars, collaborate with designers and video creators, and analyze performance metrics to expand our audience and convert engagement into leads and sales.

Key Responsibilities

• Strategy & Planning: Develop and execute comprehensive social media strategies aligned with overall marketing goals, brand identity, and audience interests.
• Content Creation & Management: Plan, write, and curate engaging copy, visual concepts, carousels, and short-form video content (Reels/Shorts) across all active social channels.
• Campaign Execution: Manage organic and performance-led campaign launches, key promotional pushes, product releases, and seasonal brand initiatives.
• Community Management: Actively engage with followers, monitor comments and direct messages, participate in industry discussions, and nurture an active, loyal brand community.
• Analytics & Reporting: Track key performance metrics (reach, impressions, engagement rates, click-through rates, conversions) and compile monthly performance scorecards to guide strategy adjustments.
• Cross-Functional Collaboration: Partner with copywriters, graphic designers, video editors, and performance marketing teams to produce high-impact assets on schedule.
• Trend & Competitor Monitoring: Keep up with social platform algorithm updates, viral trends, competitor positioning, and emerging industry formats to keep the brand ahead of the curve.

Qualifications & Requirements

• Experience: 0-2 years of experience in social media management, digital marketing, or content strategy (agency or in-house experience preferred).
• Proven Track Record: Demonstrated experience in growing social media accounts, driving organic engagement, and running structured content calendars.
• Content & Copywriting: Strong writing and storytelling skills with a keen eye for visual design and brand tone.
• Analytical Skills: Proficiency with platform analytics (Meta Business Suite, LinkedIn Analytics, YouTube Studio) and third-party tools (e.g., Hootsuite, Sprout Social, Buffer, Canva).
• Communication: Exceptional verbal and written communication skills with strong attention to detail.
• Bonus Skills: Familiarity with short-form video editing (CapCut, Premiere Pro), influencer marketing, or basic Meta/LinkedIn paid ad management is a strong plus.

Work Location: Hybrid remote in Bengaluru, Karnataka