Social Media Marketing Executive

Job description:

Department: Marketing
Reports To: Marketing Manager

Location: Mumbai
Experience: 2+ YearsIndustry: F&B / Hospitality / Lifestyle preferredEmployment Type: Full-time

Role Overview

We are looking for a hands-on Marketing Executive to manage the day-to-day social media execution of our F&B brands while supporting the wider marketing team across campaigns, shoots, influencer marketing, events and marketing operations.

The ideal candidate should be creative, organised, proactive and execution-oriented, with a strong understanding of social media, content creation and digital marketing. They should be comfortable taking an idea from concept to content creation, copy, posting & reporting.

This is a role for someone who enjoys being on the ground, understands what makes content work for restaurants and hospitality brands, and can manage multiple activities simultaneously.

Key Responsibilities

1) Social Media & Content Creation

• Manage end-to-end social media execution across Instagram, Facebook and other relevant platforms.
• Create content ideas, Reels, Stories, posts and carousels.
• Write captions, hooks, CTAs and promotional copy.
• Schedule and publish content while maintaining brand consistency.
• Monitor trends and identify opportunities for real-time content.
• Manage basic community engagement including comments and DMs.

2) Influencer Marketing

· Identify and reach out to relevant influencers and creators.

· Coordinate influencer visits, deliverables and posting timelines.

· Maintain influencer database and performance tracker.

· Track influencer spends and ensure deliverables are completed.

3) Marketing Support

· Assist with photoshoots, campaigns, events, launches, offers and activations.

· Coordinate with restaurant teams and external vendors.

· Support on-ground marketing activities and events.

· Identify content and marketing opportunities across outlets.

4) Budget & Reporting

· Maintain marketing, influencer and campaign budget trackers.

· Track spends, invoices and pending payments.

· Prepare basic monthly social media and campaign performance reports.

· Track reach, engagement, follower growth and content performance.

Skills Required

· 2–4 years of experience in social media / digital / brand marketing.

· Strong copywriting and communication skills.

· Good understanding of Instagram, Reels and social media trends

· Basic content creation/video editing skills preferred.

· Good Excel / Google Sheets skills.

· F&B, hospitality or lifestyle experience preferred.

· Comfortable travelling between outlets for shoots and events.

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Food provided
• Provident Fund

Work Location: On the road