Job Description: Social Media Marketing & SEO Executive
Job Title: Social Media Marketing & SEO Executive
Department: Digital Marketing
Employment Type: Full-Time
Work Mode: On-site
Location: Ekkaduthangal, Chennai
Experience: 1–3 Years
Salary: As per industry standards and candidate experience
Position Summary
We are looking for a creative, analytical, and results-driven Social Media Marketing & SEO Executive to manage our social media presence, improve website search engine rankings, and generate organic traffic and leads. The ideal candidate should have hands-on experience in social media management, SEO optimization, content planning, keyword research, and digital performance analysis.
Roles & Responsibilities1. Social Media Marketing
- Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, and other relevant social media platforms.
- Develop monthly social media content calendars aligned with business objectives.
- Create engaging captions, hashtags, creatives, reels, stories, and campaign content.
- Monitor audience engagement, respond to comments and messages, and maintain brand consistency.
- Track social media performance, reach, impressions, engagement, follower growth, and lead generation.
- Identify relevant trends, competitor activities, and opportunities to improve social media visibility.
- Coordinate with designers, video editors, and content creators to produce high-quality content.
- Support paid social media campaigns when required.
2. Search Engine Optimization (SEO)
- Conduct keyword research to identify relevant, high-performing keywords and search opportunities.
- Implement on-page SEO, including title tags, meta descriptions, headings, internal linking, image optimization, and URL structure.
- Perform off-page SEO activities, including ethical link-building and backlink analysis.
- Monitor website rankings, organic traffic, click-through rates, and keyword performance.
- Conduct SEO audits to identify technical issues, broken links, indexing problems, and website optimization opportunities.
- Optimize website pages and blog content to improve search visibility and organic lead generation.
- Perform competitor SEO analysis and develop strategies to improve search engine rankings.
- Work with website developers and content teams to implement SEO recommendations.
3. Content & Performance Analytics
- Collaborate with content writers to develop SEO-friendly blogs, articles, landing pages, and website content.
- Use analytics tools to monitor campaign performance and identify areas for improvement.
- Prepare weekly and monthly reports covering social media growth, SEO performance, website traffic, and leads generated.
- Recommend data-driven improvements to increase engagement, organic visibility, and conversions.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of practical experience in social media marketing and SEO.
- Working knowledge of Google Analytics 4, Google Search Console, Google Business Profile, and Google Keyword Planner.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar platforms.
- Knowledge of social media scheduling and management tools.
- Strong understanding of keyword research, search intent, content optimization, and social media algorithms.
- Excellent written communication and content coordination skills.
- Ability to analyze campaign data and translate insights into actionable strategies.
- Good organizational skills and the ability to manage multiple projects and deadlines.
Preferred Qualifications
- Basic knowledge of WordPress or other content management systems.
- Familiarity with Canva and basic creative content editing.
- Understanding of local SEO and Google Business Profile optimization.
- Experience in lead-generation campaigns and conversion optimization.
- Knowledge of AI tools for content ideation, research, and marketing workflow efficiency.
Key Performance Indicators (KPIs)
- Growth in organic website traffic and keyword rankings.
- Improvement in social media reach, engagement, and audience growth.
- Number and quality of leads generated through organic channels.
- Website content optimization and SEO audit completion.
- Improvement in website click-through rates and search visibility.
- Consistency of content publishing and timely reporting.
How to Apply
Interested candidates can share their updated resume along with links to their social media accounts, websites, or SEO projects demonstrating their previous work.
Email: writetous@njmacson.com
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Experience:
- Social media marketing: 1 year (Preferred)
- SEO: 1 year (Preferred)
Work Location: In person
