Social Media Manager & Content Strategist

Social Media Manager & Content Strategist

Experience: Minimum 3 Years

Department: Marketing & Branding

Job Overview

We are looking for a creative and experienced Social Media Manager who is passionate about content creation, digital storytelling, and brand building. The ideal candidate should have strong knowledge of creating engaging content, developing social media strategies, managing multiple platforms, and understanding current digital trends.

The candidate must be capable of transforming ideas into impactful content that increases brand awareness, audience engagement, and business growth.

Key Responsibilities

1. Content Creation & Strategy

- Develop creative content ideas for Instagram, Facebook, LinkedIn, and other social media platforms.

- Create engaging reels, carousels, static posts, stories, and video content.

- Write compelling captions, hooks, scripts, and creative copy.

- Plan and execute monthly content calendars.

- Develop content strategies based on brand objectives and target audiences.

- Identify trending topics and convert them into relevant brand content.

2. Social Media Management

- Manage and maintain social media accounts.

- Schedule and publish content consistently.

- Monitor audience engagement, comments, messages, and interactions.

- Maintain brand consistency across all platforms.

- Build strategies to improve organic reach, followers, and engagement.

3. Content Research & Trend Analysis

- Stay updated with the latest social media trends, formats, and algorithms.

- Research competitors and analyse their content strategies.

- Identify viral content opportunities and trending topics.

- Understand audience behaviour and create relatable content.

4. Video & Creative Direction

- Develop concepts and scripts for reels and promotional videos.

- Coordinate with graphic designers, video editors, and creative teams.

- Provide creative references and visual directions.

- Ensure content quality, storytelling, and brand communication.

5. Performance Analysis & Reporting

- Track content performance, reach, impressions, engagement, and growth.

- Analyse social media insights and identify improvement opportunities.

- Prepare monthly performance reports.

- Optimise content strategies based on performance data.

Required Skills & Qualifications

- Minimum 3 years of experience in social media management and content creation.

- Excellent content writing and storytelling skills.

- Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.

- Expertise in creating reels, carousels, and engaging social media content.

- Good understanding of SEO, hashtags, and social media algorithms.

- Strong creative thinking and research skills.

- Knowledge of Canva and basic video editing tools.

- Ability to manage multiple projects and meet deadlines.

- Excellent communication and coordination skills.

Preferred Candidate Profile

- Someone who can independently develop content ideas from scratch.

- Someone who understands what makes content engaging and shareable.

- Strong understanding of personal branding and brand positioning.

- Ability to convert complex topics into simple, relatable content.

- Experience in finance, fintech, or educational content creation is an added advantage.

Key Performance Indicators (KPIs)

Area Performance Measurement

Content Creation Quality and consistency

Engagement Likes, comments, shares and saves

Reach Organic reach and impressions

Growth Relevant audience growth

Strategy Content performance improvement

Execution Timely content delivery

Important expectation for this role

The candidate should not be someone who only uploads posts or manages accounts.

We are looking for someone who can THINK, RESEARCH, CREATE, STRATEGISE AND EXECUTE.

They should have the ability to understand a topic, find an interesting angle, develop a strong hook, write a script, and turn it into engaging social media content.

Suggested designation for recruitment: Social Media Manager – Content & Creative Strategy.

This designation will attract candidates with stronger content creation and strategic capabilities rather than only routine social media management experience.

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

• Which social media platforms have you professionally managed?
• Have you independently developed and executed social media content strategies for a brand?
• What types of content have you personally created?
• What is your current notice period / availability to join?

Work Location: In person