Job Description: Social Media Influencer Marketing Executiv
Job Title: Social Media Influencer Marketing Executive
Department: Digital Marketing
Experience: 1–3 Years (Freshers with relevant skills may also apply)
Employment Type: Full-Time
Job Summary
We are looking for a creative, enthusiastic, and result-oriented Social Media Influencer Marketing Executive to join our digital marketing team. The candidate will be responsible for identifying and collaborating with influencers, managing influencer marketing campaigns, building strong relationships with content creators, and executing social media campaigns to increase brand awareness, engagement, and conversions.
Key Responsibilities
- Identify, research, and shortlist relevant influencers and content creators across Instagram, YouTube, Facebook, and other social media platforms.
- Develop and execute influencer marketing strategies and campaigns based on client requirements.
- Contact influencers, negotiate commercials, and coordinate collaborations.
- Build and maintain strong relationships with influencers, bloggers, and content creators.
- Brief influencers on campaign objectives, content guidelines, deliverables, and deadlines.
- Coordinate influencer content creation, approvals, publishing schedules, and campaign execution.
- Track campaign performance, including reach, impressions, engagement, clicks, leads, and conversions.
- Prepare influencer campaign reports and analyze ROI.
- Stay updated on social media trends, viral content, creator partnerships, and competitor activities.
- Coordinate with internal teams, including social media, creative, performance marketing, and account management.
- Manage influencer databases, campaign budgets, payments, and deliverables.
- Ensure influencer content aligns with brand guidelines and campaign objectives.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
- Knowledge of social media platforms and influencer marketing trends.
- Excellent communication, negotiation, and relationship-building skills.
- Strong coordination, planning, and organizational abilities.
- Basic understanding of social media analytics and campaign performance metrics.
- Proficiency in Google Sheets or Excel for tracking campaigns and preparing reports.
- Ability to manage multiple campaigns and meet deadlines.
- Creative thinking and a strong interest in digital marketing.
Preferred Experience
- Experience working with influencers, creators, or talent management agencies.
- Familiarity with influencer discovery and campaign management tools.
- Experience in brand collaborations, barter campaigns, and paid influencer partnerships.
- Understanding of Instagram Reels, YouTube Shorts, and other short-form video content.
Key Performance Indicators (KPIs)
- Number of relevant influencers identified and onboarded.
- Number of influencer collaborations executed successfully.
- Campaign reach, impressions, and engagement rate.
- Leads, website traffic, and conversions generated through campaigns.
- Campaign delivery within agreed timelines and budgets.
- Influencer relationship management and campaign ROI.
What We Offer
- Opportunity to work with multiple brands and industries.
- Exposure to creative digital marketing campaigns.
- Learning and career growth opportunities.
- A collaborative and dynamic work environment.
- Competitive salary based on experience and skills.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
