Social Media Executive

WE ARE HIRING!

Social Media Executive – Digital Marketing

Company: Rhythm to Soul Entertainment Pvt. Ltd.
Industry: Weddings, Events & Entertainment
Experience: Minimum 2 Years
Job Location: Gurugram, Haryana
Employment Type: Full-time

About the Role

Rhythm to Soul Entertainment Pvt. Ltd. is looking for a dynamic, creative and digitally savvy Social Media Executive to manage and grow the company's digital presence across multiple platforms.

The ideal candidate should have thorough knowledge of social media trends, platform algorithms, digital marketing strategies, paid advertising and lead generation. We are looking for someone who can independently manage social media campaigns, execute performance marketing strategies and drive measurable business growth.

Key Responsibilities

1. Social Media Management

• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant social media platforms.
• Develop monthly content calendars and social media strategies.
• Stay updated with the latest social media trends, reels formats, viral content and platform algorithms.
• Plan, create, schedule and publish engaging content.
• Monitor engagement, reach, followers and overall account performance.
• Develop strategies to increase organic reach, engagement and brand visibility.

2. Meta Ads & Paid Marketing

• Thorough knowledge of Meta Business Suite, Ads Manager and Business Manager.
• Plan, execute and optimise Facebook and Instagram advertising campaigns.
• Manage audience targeting, retargeting, lead generation and conversion campaigns.
• Monitor campaign performance, CPL, CTR, ROI and other key metrics.
• Manage advertising budgets and optimise campaigns for better results.

3. Google Ads & Performance Marketing

• Hands-on experience with Google Ads, including Search, Display and YouTube campaigns.
• Keyword research, audience targeting and campaign optimisation.
• Understanding of Google Analytics 4, conversion tracking and performance reporting.
• Generate quality leads through paid digital campaigns.

4. WhatsApp Marketing

• Execute WhatsApp marketing campaigns and promotional communication.
• Knowledge of WhatsApp Business and WhatsApp Business API.
• Manage customer enquiries, broadcast campaigns and lead follow-ups.
• Understand WhatsApp automation and customer engagement tools.

5. Email Marketing

• Plan and execute email marketing campaigns and newsletters.
• Manage mailing lists, segmentation and automated email workflows.
• Track open rates, click-through rates and campaign performance.

6. Analytics & Reporting

• Prepare weekly and monthly social media and digital marketing reports.
• Analyse campaign performance and recommend improvements.
• Track lead generation, engagement, conversions and marketing ROI.

Skills & Qualifications

• Minimum 2 years of professional experience in social media management and digital marketing.
• Thorough understanding of social media trends, algorithms and platform-specific strategies.
• Strong hands-on knowledge of Meta Ads Manager and Business Suite.
• Practical experience with Google Ads and performance marketing.
• Knowledge of WhatsApp marketing and email marketing.
• Familiarity with Google Analytics 4 and conversion tracking.
• Excellent communication, copywriting and content-planning skills.
• Ability to manage multiple social media accounts and marketing campaigns independently.
• Creative thinking combined with a data-driven approach.

Preferred Candidate Profile

Candidates with experience in weddings, luxury brands, hospitality, events, lifestyle or entertainment industries will be preferred.

We are looking for someone who understands that social media is not just about posting content but about building brands, generating enquiries, converting leads and driving business growth.

To Apply: Share your updated CV along with examples of social media accounts or digital marketing campaigns you have managed.

Company: Rhythm to Soul Entertainment Pvt. Ltd.
Location: Gurugram, Haryana

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person