Social Media Director

Who we are:

AiR institute carries a vision to make the world a happpier place to live: one world, one smile, one community at a time. Rooted in the pillars of Awareness, Inspiration, and Realization, AiR institute sees a living philosophy — an ambassador of joy, peace, and unity. Through mindfulness practices, storytelling, music, global campaigns, and collaborations with like-minded organizations, AiR institute is building a movement that transcends borders and touches hearts.

Join us in this journey. Embrace life. Live joyfully. Share freely. Together, we can make the world a happier place to live.

Role Purpose:

Lead the organization's overall digital brand, social media, content and online interface across all organizational verticals, including the AiR Institute of Realization, Humanitarian Homes, Shivoham Shiva Temple, online store and digital content platforms. The role will be responsible for building a strong, consistent and high-growth digital presence aligned with the organization's vision, values and objectives.

Key Responsibilities

• Own the organization's digital brand and reputation across social media and other digital platforms, ensuring clear and consistent communication.

• Develop and implement the social media and digital marketing strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

• Plan and manage content, campaigns, videos, podcasts and the annual content calendar in coordination with internal teams and external partners.

• Grow the organization's digital audience and engagement through social media, influencers, creators, email, WhatsApp and other digital channels.

• Lead YouTube, video and podcast growth, including content planning, publishing and performance tracking.

• Work closely with Marketing, PR and Events to promote campaigns, events and key organizational initiatives.

• Track digital performance and audience growth, set targets and use data to improve results.

• Manage agencies, vendors and digital partners, and lead and mentor the social media and content team.

• Keep up with social media trends, platform changes and new digital opportunities.

Key Skills & Experience

• 10–12 years of experience in Marketing / Digital Marketing, with at least 7–8 years of strong experience in social media and Digital Marketing leadership.

• Proven track record of building and growing social media and digital platforms over several years, with clear results in audience, engagement, reach and business or organizational impact.

• Experience leading digital strategy for multiple brands, organization’s, verticals or audiences, with increasing responsibility over time.

• Strong expertise across Instagram, Facebook, LinkedIn, YouTube and other digital platforms, with a clear understanding of what drives growth on each.

• Proven experience in content, video, podcasts, influencer/creator partnerships and digital campaigns, with measurable outcomes.

• Strong understanding of digital performance, analytics and audience behavior, with the ability to use data to improve growth.

• Experience in building and leading teams and managing agencies, creative partners and other external vendors.

• Strong communication, storytelling and writing skills, with the ability to translate organizational goals into effective digital content.

• A hands-on, results-oriented leader who can set strategy, build teams and personally drive execution when required.

Good to Have

Experience in spiritual, cultural, humanitarian, education, lifestyle and purposeful mission organizations, along with experience in YouTube and all social media platforms growth, SEO, paid digital marketing, global audience development and digital community building.

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: In person