Job Description – Social Media & Digital Marketing Team Lead
Company: Goyal Brothers Prakashan (GBP)Department: Marketing & Digital Marketing Location: Noida Head Office Experience: Minimum 3 Years Qualification: Any Graduate
About the Role
We are looking for an experienced and result-oriented Social Media & Digital Marketing Team Lead to lead our digital marketing initiatives, manage social media platforms, and drive online brand visibility and business growth.
The ideal candidate should have strong expertise in performance marketing, Google Ads, Meta Ads, social media strategy, campaign management, and team leadership. The candidate will be responsible for planning and executing digital campaigns while ensuring measurable marketing results.
Key Responsibilities (KRAs)
1. Social Media Management
- Develop and execute social media strategies across Facebook, Instagram, LinkedIn, and other relevant platforms.
- Plan monthly content calendars, campaigns, promotional activities, and brand communication.
- Ensure consistent brand positioning and engagement across all digital platforms.
- Monitor social media performance, audience engagement, and growth.
2. Performance Marketing & Paid Campaigns
- Plan, execute, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram).
- Manage campaign budgets, audience targeting, bidding strategies, and ad optimisation.
- Generate quality leads and improve campaign conversion rates.
- Monitor CPL, CPC, CTR, ROAS, and other performance metrics.
- Conduct A/B testing of advertisements, creatives, and landing pages.
3. Team Leadership
- Lead, guide, and manage the digital marketing and social media team.
- Allocate responsibilities, monitor deliverables, and ensure timely execution.
- Coordinate with graphic designers, content writers, video editors, and other departments.
- Set team targets and evaluate individual and overall performance.
4. Analytics & Reporting
- Track campaign performance using Google Analytics, Meta Business Suite, and other analytics tools.
- Prepare regular performance reports and provide actionable insights.
- Identify opportunities to improve engagement, lead generation, and marketing ROI.
5. Strategy & Growth
- Develop digital marketing strategies aligned with organisational objectives.
- Research competitors, market trends, and new digital marketing opportunities.
- Explore innovative marketing approaches to strengthen brand awareness and online presence.
Required Skills
- Strong hands-on experience in Google Ads and Meta Ads.
- Expertise in social media strategy and campaign management.
- Experience in managing marketing teams.
- Knowledge of SEO, SEM, lead generation, and conversion optimisation.
- Proficiency in Google Analytics, Meta Business Suite, and reporting tools.
- Strong analytical, communication, planning, and leadership skills.
Preferred Candidate Profile
- Minimum 3 years of experience in digital marketing.
- Should have independently managed paid advertising campaigns.
- Must have experience handling a team and multiple marketing activities.
- Should be target-oriented and comfortable working with measurable KPIs.
Pay: ₹40,000.00 - ₹70,000.00 per month
Benefits:
Application Question(s):
- How many years of experience do you have in Digital Marketing?
- How many years of experience do you have managing a digital marketing or social media team?
- Which platforms have you independently managed for paid advertising?
- Have you independently planned and executed Google Ads campaigns?
- What is your current CTC (annual)?
- What is your expected CTC (annual)?
- What is your notice period?
- What is your earliest possible joining date?
Experience:
- Social media marketing: 3 years (Required)
- Digital marketing: 3 years (Required)
Work Location: In person
