Social Media & Digital Marketing Specialist

Core Roles and Responsibilities

• Strategy & Planning: Develop holistic digital and social media marketing calendars aligned with business goals.
• Content Creation: Produce written copy, graphics, images, and video assets for platforms like Instagram, Facebook, LinkedIn, X, and YouTube.
• Community Management: Post regular updates, respond to comments and direct messages, and build brand loyalty.
• Paid Advertising (PPC): Run and optimize paid social or search campaigns using tools like Meta Ads Manager and Google Ads.
• SEO & Website Management: Optimize website content, landing pages, and search engine visibility to drive organic traffic.
• Analytics & Reporting: Track key performance indicators (KPIs)—such as reach, engagement rate, click-through rate (CTR), and conversion cost—using tools like Google Analytics.

Key Skills Required

• Hard Skills: Social media scheduling platforms, basic graphic design (e.g., Canva or Figma), SEO/SEM best practices, copywriting, and data analytics.
• Soft Skills: Creativity, strong written and verbal communication, multitasking, adaptability to fast-changing digital trends, and problem-solving.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person