Organization: Keystone School of Engineering, Pune
Location: Pune, Maharashtra
Department: Marketing & Branding / Corporate Communications
Employment Type: Full-Time
Experience: 1–3 Years (Freshers with a strong portfolio may also apply)
Job Summary
Keystone School of Engineering is looking for a creative, dynamic and multi-skilled Social Media & Digital Content Executive to manage the institute's complete digital content creation and social media activities.
The candidate will be responsible for designing creative graphics, creating engaging social media content, photography, videography, video editing, event coverage, social media account management and regular content publishing across various digital platforms.
The ideal candidate should have a strong creative mindset, excellent visual storytelling skills and hands-on experience in graphic designing, photography, video production and social media management.
Key Roles & Responsibilities1. Graphic Designing & Creative Content Creation
- Design creative posters, banners, brochures, flyers, invitations and promotional materials.
- Create social media creatives for Instagram, Facebook, LinkedIn and other platforms.
- Design admission campaign creatives, placement announcements, achievements, event promotions and institutional branding materials.
- Develop visually appealing presentations, infographics, certificates and digital marketing creatives.
- Maintain consistency in institutional branding, colour schemes, fonts and design standards.
2. Photography & Videography
- Conduct professional photography and videography of college events, seminars, workshops, conferences and campus activities.
- Capture photographs and videos of students, faculty, infrastructure, laboratories and institutional events.
- Shoot student testimonials, faculty interviews, industry expert sessions and promotional videos.
- Create campus tour videos, admission promotional videos and institutional introduction videos.
- Handle camera equipment, lighting, microphones and other basic production equipment.
3. Video Editing & Reels Creation
- Edit short-form videos, Instagram Reels, YouTube Shorts and promotional videos.
- Create engaging video content with transitions, animations, subtitles, background music and effects.
- Edit event highlights, interviews, student success stories and placement-related videos.
- Develop motion graphics, animated promotional content and video advertisements.
- Ensure professional video quality, sound clarity and platform-specific formatting.
4. Social Media Management & Publishing
- Manage official social media accounts of the institute.
- Plan, create, schedule and publish regular content across Instagram, Facebook, LinkedIn and YouTube.
- Develop monthly social media content calendars.
- Write engaging captions, headlines, descriptions and relevant hashtags.
- Monitor comments, messages, engagement and audience interactions.
- Track social media performance, reach, impressions, engagement and follower growth.
- Identify trending content formats, audio, hashtags and digital marketing opportunities.
5. Institutional Branding & Digital Marketing
- Promote institutional achievements, academic activities, placements, admissions and student accomplishments.
- Develop creative campaigns to improve institutional visibility and brand awareness.
- Create content showcasing student projects, technical competitions, hackathons, internships and placement activities.
- Support admission marketing campaigns and digital promotional activities.
- Coordinate with academic departments, Training & Placement Cell, admission team and management to collect information and develop content.
- Maintain an organised digital library of photographs, videos, graphics and creative assets.
6. Event Coverage & Coordination
- Cover institutional events, guest lectures, workshops, technical festivals, cultural activities and placement drives.
- Coordinate with departments and event organisers for photography, videography and content requirements.
- Ensure timely delivery and publishing of event-related content.
- Capture important moments and develop post-event highlights.
Required Technical Skills
- Graphic Designing: Adobe Photoshop, Adobe Illustrator, CorelDRAW, Canva.
- Video Editing: Adobe Premiere Pro, Adobe After Effects, Filmora or DaVinci Resolve.
- Photography & Videography: DSLR/Mirrorless camera handling, framing, lighting and composition.
- Social Media: Instagram, Facebook, LinkedIn, YouTube and Meta Business Suite.
- Content Creation: Reels, Shorts, promotional videos, banners, posters and digital campaigns.
- Basic knowledge of SEO, social media analytics and digital marketing.
- Knowledge of AI-based creative tools such as ChatGPT, Canva AI, Adobe Firefly and other AI content creation tools will be an added advantage.
Desired Candidate Profile
- Graduate in Graphic Design, Multimedia, Fine Arts, Mass Communication, Digital Marketing or a related field.
- 1–3 years of relevant experience preferred.
- Strong creative thinking and visual communication skills.
- Good photography, videography and video editing skills.
- Excellent knowledge of social media platforms and emerging trends.
- Ability to independently manage multiple creative assignments.
- Good communication, coordination and time management skills.
- Ability to work on-site and cover institutional events as required.
- A strong portfolio of previous designs, videos, photography and social media work is mandatory.
Key Performance Indicators (KPIs)
- Consistent and timely publishing of social media content.
- Quality and creativity of graphics, videos and photographs.
- Growth in social media reach, engagement and followers.
- Timely coverage of institutional events and activities.
- Quality of admission, branding and promotional campaigns.
- Development and execution of monthly content calendars.
- Improvement in the institute's overall digital brand presence.
How to Apply:
Interested candidates can share their updated resume along with their portfolio, social media work samples, graphic designs and video editing samples.
Subject Line: Application – Social Media & Digital Content Executive – Keystone School of Engineering
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
