Address- Prestige Tech Park, Kadubeesanahalli, Bellandur Amanikere, Bengaluru, Karnataka 560103
About the job
The Role
We are looking for a culturally plugged-in Social Media Manager with deep experience in fashion and lifestyle brands, strong creative instincts, and exceptional copywriting skills. The candidate will own social media strategy and execution, develop compelling social-first campaigns, manage influencer partnerships, and use data to continuously improve content performance.
Key Responsibilities
Social Strategy:
Own social media strategy, content calendars, platform presence, and community growth across our fashion and lifestyle brands.Campaign Development:
Conceptualise distinctive, trend-led social campaigns, content IPs, and always-on formats that strengthen brand relevance and engagement.Influencer Marketing:
Manage end-to-end creator collaborations, from identification and briefing to execution, approvals, and performance evaluation.Content & Copywriting:
Write compelling captions, campaign narratives, headlines, scripts, and creator briefs while maintaining a consistent brand voice.Analytics & Optimisation:
Work hands-on with Meta Business Suite, Meta Ads Manager, and social analytics dashboards to identify insights and improve content performance.Cross-functional Execution:
Partner with creative, design, video, marketing, and external agency teams to deliver high-quality content on time.
Non-negotiable Requirements
7years+
of relevant social media experience, with a strong digital, creative, or integrated agency background.- Proven experience managing social media for fashion, apparel, lifestyle, or youth-focused consumer brands.
- Strong campaign ideation skills, with a portfolio demonstrating original concepts and successful social-first executions.
- Hands-on experience managing influencer and creator collaborations end-to-end.
- Working proficiency in Meta Business Suite, Meta Ads Manager, and performance analytics.
- Excellent copywriting skills, with a strong command of English, storytelling, and brand tonality.
- Bachelors or Master’s degree in Mass Communication, English Literature, Journalism, Advertising, or a related discipline.
What Success Looks Like
- Distinctive, culturally relevant campaigns that strengthen brand affinity.
- Consistent improvement in content quality, engagement, and audience growth.
- Effective influencer partnerships with measurable outcomes.
- Data-led decisions that improve creative effectiveness.
- Strong ownership, execution discipline, and cross-functional collaboration.
Application requirement:
