Social Media Content Creator / Influencer & Reels Specialist

Job Summary

We are looking for a highly creative, energetic, and camera-friendly Social Media Content Creator / Influencer & Reels Specialist who understands what makes people stop scrolling, watch, share, and engage.

The ideal candidate should be passionate about Instagram Reels, short-form videos, trending content, storytelling, and social media culture. You should be comfortable appearing in front of the camera and be able to take an idea from concept to script, shoot, edit, and publish.

We are particularly interested in candidates who already have an active personal social media account with a strong follower base, consistent views, or demonstrated viral/high-performing content.

Key Responsibilities

• Conceptualize, create, shoot, edit, and publish engaging Instagram Reels, YouTube Shorts, and other short-form videos.
• Create content designed to maximize reach, views, shares, saves, engagement, and follower growth.
• Regularly research trending reels, sounds, memes, formats, challenges, hooks, and social media conversations.
• Quickly turn relevant trends into original content aligned with Macle and its clients.
• Be comfortable appearing and speaking confidently in front of the camera.
• Develop attention-grabbing hooks and scripts that capture viewers within the first few seconds.
• Create entertaining, educational, promotional, and trend-based content depending on campaign objectives.
• Shoot high-quality content using smartphones, cameras, lighting, microphones, and other basic content-production equipment.
• Edit short-form videos using tools such as CapCut, Adobe Premiere Pro, After Effects, Canva, or similar applications.
• Experiment with different hooks, captions, formats, thumbnails, posting times, and content styles to improve performance.
• Collaborate with the marketing, design, performance marketing, and creative teams on campaigns.
• Participate in influencer collaborations, brand campaigns, interviews, events, and behind-the-scenes content.
• Monitor content performance and identify why particular reels or formats perform better than others.
• Build and maintain a consistent social media presence and content calendar.
• Stay continuously updated on Instagram, YouTube, and emerging social media trends and algorithm changes.

Must-Have Requirements

• Strong understanding of Instagram Reels and short-form video content.
• Comfortable and confident in front of the camera.
• Ability to independently conceptualize, script, shoot, and edit reels.
• Strong sense of storytelling, humor, trends, and audience psychology.
• Good understanding of hooks, retention, watch time, shares, saves, comments, and other social media engagement metrics.
• Strong communication and presentation skills.
• Ability to produce content quickly while maintaining quality.
• Creative mindset with the ability to generate fresh content ideas consistently.

Existing Social Media Presence

Candidates should preferably have an existing Instagram, YouTube, or other social media account demonstrating their content creation ability.

Candidates will be expected to share:

• Instagram / YouTube / social media profile links
• Current follower count
• Average Reel/Short views
• Examples of their highest-performing or viral content
• Content portfolio, if available

Follower count alone will not be the selection criteria. Content quality, consistency, engagement, average views, creativity, and the ability to create high-performing content will be given greater importance.

We are not looking for someone who only schedules posts or manages a social media calendar.

We are looking for a creator — someone who understands internet culture, knows what people want to watch, can confidently get in front of a camera, and can consistently experiment with content that has the potential to achieve high organic reach.

If you are constantly thinking about your next Reel, understand why some videos get 5,000 views while others get 500,000+, and have your own social media presence to demonstrate your skills, we would love to hear from you.

Pay: From ₹5,000.00 per month

Work Location: In person