A. Content Creation & Development
- Create engaging and informative content for Instagram, Facebook, YouTube and other social media platforms.
- Develop creative posts, reels, stories, banners, posters and promotional videos.
- Prepare content related to hospital specialities, doctors, treatments, healthcare awareness and patient education.
- Develop creative content for festivals, health awareness days, medical campaigns and hospital events.
- Write attractive captions, headlines and relevant hashtags.
- Prepare monthly social media content calendars.
B. Video Shooting & Editing
- Shoot and edit short-form videos, reels and promotional videos.
- Coordinate with doctors and healthcare professionals for educational videos and interviews.
- Capture hospital activities, events, celebrations and promotional campaigns.
- Create patient awareness videos and speciality-focused promotional content.
- Ensure videos are visually appealing and aligned with hospital branding.
C. Social Media Management
- Manage and regularly update the hospital's social media accounts.
- Schedule and publish posts, reels, stories and other content as per the content calendar.
- Monitor comments, messages and audience engagement.
- Coordinate with the digital marketing team to respond to enquiries and generate leads.
- Track social media performance, reach, impressions, engagement and follower growth.
D. Hospital Branding & Promotions
- Develop content to promote hospital specialities such as:
- Paediatrics and Paediatric Surgery.
- Neonatology and NICU.
- Obstetrics & Gynaecology.
- IVF and Fertility Services.
- Other hospital services and specialities.
- Create promotional campaigns for doctor consultations, health packages and hospital services.
- Maintain consistency in hospital branding, logo usage, fonts and visual identity.
- Support internal hospital events, celebrations and employee engagement activities.
E. Coordination & Compliance
- Coordinate with doctors, department heads and the marketing team to collect relevant information.
- Obtain approval before publishing medical information or promotional content.
- Ensure medical content is accurate and approved by the concerned medical professionals.
- Obtain appropriate consent before capturing or publishing patient photographs, videos or testimonials.
- Maintain patient confidentiality and comply with hospital policies and applicable healthcare advertising guidelines.
3. Key Performance Indicators (KPIs)
- Number of social media posts, reels and videos created.
- Timely execution of the monthly content calendar.
- Social media reach and audience engagement.
- Growth in followers and page visibility.
- Quality and creativity of content.
- Number of enquiries and leads generated through social media.
- Video views, watch time and audience retention.
- Timely completion of promotional campaigns.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
