Social Media Co-ordinator

IMPORTANT: CANDIDATES WITH A BACKGROUND OR EXPERIENCE IN REAL ESTATE, FOOD, HEALTHCARE, AUTOMOBILE, OR SIMILAR INDUSTRIES SHOULD NOT APPLY.

CANDIDATES WITH EXPERIENCE IN MUSIC MARKETING OR THE ENTERTAINMENT INDUSTRY WILL BE PREFERRED.

SOCIAL MEDIA COORDINATOR

Company: All By Play Media Pvt. Ltd.
Location: DN Nagar, Andheri West, Mumbai
Experience: 6–12 Months

ABOUT ALL BY PLAY

All By Play is a 360° music marketing agency working with musicians, labels, and music festivals. Our services include social media management, digital advertising, branding, release campaigns, PR, influencer marketing, and Spotify-focused campaigns.

ABOUT THE ROLE

We’re looking for a creative and proactive Social Media Coordinator to manage social media for both our in-house brand and clients. The ideal candidate should understand Instagram trends, have a genuine interest in music and entertainment, and be comfortable creating camera-facing Reels.

KEY RESPONSIBILITIES

• Manage social media accounts for in-house brands and clients.
• Plan and coordinate Instagram Reels, Stories, posts, and content calendars.
• Create engaging content and confidently appear in camera-facing Reels.
• Develop creative ideas around artists, songs, music releases, and trends.
• Research trending content, memes, creators, and relevant pages.
• Coordinate influencer collaborations and music marketing campaigns.
• Track content performance, audience engagement, and campaign metrics.
• Handle client servicing, communication, and day-to-day coordination.
• Act as a client-facing point of contact and ensure smooth campaign execution.

REQUIREMENTS

• 6–12 months of experience in social media or digital marketing.
• Strong understanding of Instagram and current trends.
• Confidence in creating and appearing in Reels.
• Good communication, creative thinking, and client-handling skills.
• Basic understanding of digital performance campaigns.
• MUSIC MARKETING OR ENTERTAINMENT INDUSTRY BACKGROUND/EXPERIENCE WILL BE PREFERRED.
• MBA, BMM, BMS, or a background in media/music is preferred.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• DO YOU OWN LAPTOP ?

Experience:

• Social media management: 1 year (Preferred)

Work Location: In person