Social media and Digital Marketing Executive

• Mandatory skills:
• 2–5 years of experience in social media and digital marketing.
• Strong understanding of organic lead generation and digital campaigns.
• Good content creation, copywriting and social media skills.
• Understanding of SEO, email marketing and digital analytics.
• Ability to understand and work with marketing KPIs.
• Strong communication, creativity and execution skills.

Key Responsibilities

Social Media & Content

• Manage CyberFrat’s presence across LinkedIn, Instagram, Facebook, YouTube and other relevant

platforms.

• Plan and execute monthly content calendars covering posts, carousels, reels, videos, stories and

campaigns.

• Create engaging content around cybersecurity, AI, technology, trainings, certifications and community

initiatives.

• Identify industry trends and convert them into relevant content and campaigns.

Organic Lead Generation

• Plan and execute organic lead-generation campaigns for trainings, certifications, memberships, webinars

and events.

• Generate qualified leads through social media, SEO, content marketing, email marketing, webinars and

community engagement.

• Develop campaigns with clear target audiences, messaging, CTAs and lead-generation objectives.
• Work closely with the sales team to track lead quality, follow-ups and conversions

Pay: ₹300,000.00 - ₹450,000.00 per year

Work Location: In person