*Strong understanding of all features and functionalities of any social media platform these include but are not limited to FB, LI, IG, TW, Youtube, Pinterest, etc. *Support content ideation and strategy with creative team to execute content that aligns with campaign objectives. * Identify opportunities for campaign improvement, targeting, and audience segmentation based on data insights. *Excellent copywriting skills and be a strong collaborator with other allied departments *Utilize analytics tools to evaluate top performing content, drive reach and audience engagement as well as report on KPIs and performance metrics on a weekly and monthly basis *Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities. *Apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve advertiser goals and objectives. *Forecast and manage budgets at the daily, weekly, monthly and annual levels. *Optimize campaigns to improve performance and ROI REQUIREMENTS *3-4 years of experience managing SMO & PPC for midsize company/brand *Proven Knowledge of running PPC campaign for e-commerce company is highly preferred . For

*At least 2-years experience in a performance marketing role or similar *Hands-on experience with Meta Ads & Google Ads *Familiarity with Google Analytics,GTM & Pixel Integration *Strong attention to detail *Good verbal communication skills. *Experience managing multiple projects in a fast-paced environment with other team members and stakeholders. *Ability to productively and efficiently collaborate with a remotely dispersed team. *Analytical and problem-solving skills. *Exceptional learning agility. *Basic understanding of the India and USA/Europe Paid marketing process. Must Have Skills *Experience with launching and optimizing conversion campaigns on both platforms *Performance Max Campaigns for Sales Conversion *Google Ads Search leads campaigns *Experience and understanding of how algorithms work in search *Knowledge of Meta Leads campaigns *Accountable for For