The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. The position is responsible for controlling the evolution of sales of the products/brand of the company. Coordinate promotions and advertising efforts of product/brand under his/her responsibility. Provide short term and long term strategic direction for the brand plans, brand strategies, promotional strategies, and market research. Duties The position manages to ensure all marketing activities comply with annual budgets, responsible for ATL & BTL activities, oversees training to internal sales team and store sales staff regarding new products ,categories and their benefits. Liaising with Production and R& D team to ensure product quality & packaging specifications are as per customer's feedbacks. Define and execute the marketing and communication activities according to our marketing plan Coordinate all marketing activities to generate leads Collaborate with other teams to promote offerings Inform clients and prospects of products and services through creative marketing strategies Track performance of all marketing campaigns Desired Candidate Profile Graduate with 4-5 years of experience or and MBA/PGDM with 2-3 years. Sales and Marketing - Brand Knowledge, expertise in developing strategies for assigned brand. Extensive experience in product planning, handling new product launches. Experience of brand marketing activities, executing integrated marketing strategies to engage and convert consumers to purchasers, familiar with multiple marketing channels & current trends.