Sinior marketing research analyst

Key Duties & Responsibilities :

The primary functions of this senior position are outlined in the table below:

Category Senior-Level Responsibilities Research Design & Execution Designing end-to-end primary and secondary research frameworks, including complex consumer surveys, focus groups, and field studies. Leading competitor intelligence projects to monitor market offerings, SWOT analysis, pricing frameworks, and sales tactics. Utilizing advanced web analytics, demographic databases, and syndicated research reports. Advanced Data Analytics Analyzing consumer trends and large datasets using statistical packages like SPSS, SAS, R, or Python. Designing predictive metrics to forecast sales trends, shifting consumer preferences, and potential market threats. Managing data cleansing, testing program methodologies, and ensuring complete data integrity. Strategy & Stakeholder Delivery Synthesizing complex data into clear, visually compelling infographics, dashboards, and presentations (Tableau / Power BI). Presenting core research findings and long-term strategic advice directly to executive leadership and board members. Collaborating with Product, Marketing, and Sales teams to align findings with business development strategies. Leadership & Vendor Control Mentoring junior research analysts, setting data standard practices, and reviewing team outputs. Managing relationships and project budgets with external data vendors, panels, and research agencies.

Pay: ₹221,000.00 - ₹906,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person