SEO Manager / Digital Marketing Manager

Job Description SEO Manager / Digital Marketing Manager About the Role We are looking for an experienced and results-driven SEO Manager / Digital Marketing Manager to lead and execute comprehensive digital marketing strategies. The ideal candidate will have strong expertise in SEO, Google Ads, content marketing, social media, analytics, lead generation, and conversion optimization, with a proven track record of driving organic growth, generating qualified leads, improving website performance, and delivering measurable business results. SEO Strategy and Management Develop and execute end-to-end SEO strategies aligned with business objectives. Conduct keyword research, competitor analysis, search-intent analysis, and market research. Manage on-page, off-page, technical, and local SEO initiatives. Optimize website structure, landing pages, content, meta tags, and internal linking. Identify and resolve technical SEO issues related to crawling, indexing, Core Web Vitals, redirects, structured data, and site architecture. Develop link-building, digital PR, and domain-authority improvement strategies. Monitor keyword rankings, organic traffic, backlinks, conversions, and revenue contribution. Stay updated with Google algorithm updates, AI-driven search developments, and modern SEO practices. Digital Marketing Develop and implement integrated digital marketing strategies across multiple channels. Plan, manage, and optimize Google Ads/PPC campaigns. Drive lead generation and customer acquisition initiatives. Develop and manage social media marketing strategies across relevant platforms. Coordinate content marketing activities, including blogs, landing pages, videos, and other digital assets. Manage email marketing, remarketing, and other performance-marketing activities as required. Identify new digital channels and growth opportunities. Analytics and Performance Track website traffic, keyword rankings, leads, conversions, customer acquisition costs, and ROI. Use Google Analytics 4 (GA4), Google Search Console, Google Ads, Looker Studio, and relevant SEO tools. Prepare and present monthly and quarterly marketing performance reports. Analyze campaign data and recommend actionable improvements. Develop and monitor marketing KPIs and dashboards. Implement A/B testing and conversion-rate optimization initiatives. Leadership and Stakeholder Management Lead and mentor SEO/digital marketing team members, where applicable. Coordinate with content writers, designers, developers, sales teams, and other stakeholders. Manage external SEO/digital marketing agencies and vendors. Set campaign priorities, timelines, budgets, and performance targets. Align digital marketing activities with sales and overall business objectives. Present marketing performance and growth strategies to senior management. Required Skills and Qualifications 410 years of hands-on experience in SEO and digital marketing. Strong expertise in technical, on-page, off-page, and content SEO. Proven experience in improving organic traffic, keyword rankings, leads, and conversions. Good understanding of Google Ads/PPC and performance marketing. Proficiency in Google Analytics 4 and Google Search Console. Hands-on experience with Ahrefs, SEMrush, Screaming Frog, or equivalent tools. Strong knowledge of keyword research, search intent, content strategy, and competitor analysis. Familiarity with social media marketing, email marketing, and lead-generation campaigns. Strong analytical, strategic, and problem-solving abilities. Excellent communication, presentation, and project-management skills. Ability to manage multiple digital marketing initiatives independently. Preferred Qualifications Bachelor's or Master's degree in Marketing, Business, Communications, or a related field. Experience managing SEO/digital marketing teams or agencies. Experience managing marketing budgets and delivering measurable ROI. Experience in B2B and/or B2C digital marketing. Experience in competitive or high-growth industries. Understanding of AI-driven search, Generative Engine Optimization (GEO), and modern SEO practices. Key Performance Indicators (KPIs) Growth in organic and qualified website traffic. Improvement in keyword rankings. Increase in organic leads and conversions. Revenue generated through organic and paid channels. Cost per lead (CPL) and customer acquisition cost (CAC). Google Ads ROI and conversion performance. Website conversion-rate improvement. Backlink profile and domain-authority growth. Overall digital marketing ROI and contribution to business growth.