SEO, ASO, AIO & AEO Specialist

Job Description SEO, ASO, AIO & AEO Specialist

Experience:

About the Role

SEO, ASO, AIO & AEO Specialist

The candidate should have hands-on experience in On-Page, Off-Page and Technical SEO, App Store Optimisation (ASO), Artificial Intelligence Optimisation (AIO), Answer Engine Optimisation (AEO) and Online Reputation Management (ORM).

This is a customer-facing role requiring strong communication, presentation and stakeholder management skills

Key Responsibilities

1. Search Engine Optimisation (SEO)

• Conduct keyword research, competitor analysis and regular SEO audits.
• Optimise website content, metadata, internal linking and site architecture.
• Manage technical SEO, including indexing, schema, redirects, Core Web Vitals and website health.
• Execute off-page SEO activities, including backlink building, outreach and digital PR.
• Improve organic rankings, traffic and conversions across multiple websites.

2. Artificial Intelligence & Answer Engine Optimisation (AIO & AEO)

• Improve brand visibility across ChatGPT, Claude, Google AI Search, Gemini, Perplexity and other AI-powered platforms.
• Optimise content for AI-generated answers, citations, featured snippets and conversational search queries.
• Monitor AI search visibility, brand mentions, competitor performance and content opportunities using tools such as Denote.ai.

3. App Store Optimisation (ASO)

• Optimise Google Play Store and Apple App Store listings, keywords, descriptions and creatives.
• Conduct competitor research and A/B testing to improve app store conversion rates.
• Monitor app ratings and reviews, manage review responses, and implement strategies to improve ratings and user sentiment.
• Drive organic app installs, visibility and user acquisition.

4. Online Reputation Management (ORM)

• Monitor brand mentions, customer feedback and online reputation across search engines, review platforms and social channels.
• Coordinate responses and recommend initiatives to improve brand reputation and customer sentiment.

5. Customer Acquisition & Retention

• Develop organic growth strategies to improve traffic, registrations, conversions and user retention.
• Analyse user journeys, conversion funnels and engagement using Mixpanel, Metabase and CleverTap.
• Collaborate with marketing, product and analytics teams to improve acquisition and retention performance.

6. Analytics, Reporting & Client Management

• Track SEO, AIO, AEO, ASO and ORM performance against defined KPIs.
• Prepare weekly/monthly performance reports with actionable insights and recommendations.
• Lead client discussions, present performance updates and manage stakeholder expectations.
• Monitor the impact of organic initiatives on acquisition, engagement and business growth.

Tools & Platforms

• SEO:

  Google Search Console, Semrush, Ahrefs, Screaming Frog, Moz

• AIO & AEO:

  Denote.ai, ChatGPT, Claude, Gemini, Perplexity, Google AI Search

• ASO:

  Google Play Console, App Store Connect, AppTweak / Sensor Tower

• Analytics:

  Google Analytics 4, Google Tag Manager, Looker Studio, Mixpanel, Metabase

• Engagement & Retention:

  CleverTap

• ORM:

  App Store and Play Store review management tools

Skills & Qualifications

• Bachelor's degree in Marketing, Business, Technology or a related field.
• 46+ years of experience in SEO and organic growth, with practical exposure to ASO, AIO, AEO and ORM.
• Strong knowledge of On-Page, Off-Page and Technical SEO, including link-building and content optimisation.
• Understanding of AI-powered search, answer engines, conversational search and AI visibility measurement.
• Proven experience improving organic traffic, app downloads, conversions and search visibility.
• Strong analytical, communication, presentation and client management skills.
• Ability to independently manage multiple projects and collaborate across teams.
• High ownership, accountability and focus on measurable results.

Preferred: