Company:
- Design scalable URL hierarchies and page templates that generate 10,000+ neighborhood-specific pages without thin or duplicate content issues.
- Map head terms (e.g., "homes for sale") to high-intent modifiers (e.g., "zoned for duplex in Ocean Park") to capture buyers at the research stage.
- Define quality thresholds that decide which pages get published, merged, noindexed, or held back.
2. Advanced Schema & AI-Readiness (AEO/GEO)
- Implement and maintain complex JSON-LD schema (Place, RealEstateListing, FAQPage, LocalBusiness, Organization, BreadcrumbList) at scale.
- Structure our data so Google AI Overviews, ChatGPT, Perplexity, and other AI agents cite Snaphomz as the primary source for municipal and neighborhood intelligence.
- Track and grow AI-search visibility and citations alongside traditional rankings.
3. Data-to-Content Orchestration
- Bridge raw data (CSV/JSON/APIs) and editorial-quality content.
- Own the prompt logic and content rules that guide AI writers on topics like zoning yield or tsunami risk, so pages read as human, accurate, and authoritative.
- Set up QA processes for factual accuracy, E-E-A-T signals, and brand voice across generated pages.
4. Crawl Budget & Index Management
- Manage crawl budget for a multi-million-URL site through robots.txt, canonicals, faceted-navigation rules, XML sitemaps, and log-file analysis.
- Ensure Google prioritizes LocalWiki and listing pages while ignoring low-value filters and sort variations.
- Maintain a 95%+ indexation rate on all money pages.
5. Internal Linking & Site Authority
- Design an automated internal linking matrix connecting LocalWiki pages, neighborhood hubs, and live property listings so authority flows both ways.
- Monitor orphan pages, link depth, and anchor distribution at scale.
6. Leadership & Cross-Team Collaboration
- Write clear technical requirements (PRDs) for developers covering Server-Driven UI (SDUI) changes, rendering, Core Web Vitals, and site-speed work.
- Work daily with the India data team to prioritize which data pillars (zoning, schools, hazards, etc.) to extract next based on search demand.
- Mentor and eventually build a small SEO team; set standards, playbooks, and reporting cadence.
Day-to-Day
- Run weekly technical audits with Screaming Frog, Sitebulb, and Google Search Console to find and fix authority leaks.
- Review crawl stats, server logs, and index coverage; act on anomalies quickly.
- Prioritize the SEO backlog with engineering and data teams.
- Report weekly on indexation, rankings, organic traffic, AI-search citations, and conversions.
Must-Have Qualifications
- 6+ years in SEO with proven results on large, template-driven sites (real estate, travel, classifieds, marketplaces, or directories preferred).
- Hands-on experience launching programmatic SEO at scale (10K+ pages) with measurable traffic growth.
- Deep technical knowledge: crawling, rendering (SSR/CSR/hydration in React/Next.js), canonicalization, hreflang/pagination, sitemaps, log-file analysis, Core Web Vitals.
- Strong structured data skills; able to write and validate JSON-LD by hand.
- Comfortable working with data: advanced Excel/Google Sheets and SQL; Python for automation is a strong plus.
- Proficient with Google Search Console, GA4, Screaming Frog, Sitebulb, and Ahrefs or Semrush.
- Able to write clear PRDs and work directly with developers.
- Excellent written English and comfort working with US-based stakeholders and US search behavior.
Nice to Have
- Experience with AI-generated content pipelines and LLM prompt design.
- Familiarity with GEO/AEO (optimizing for AI Overviews and LLM citations).
- Background in US real estate, PropTech, or local search.
- Experience with BigQuery, Looker Studio, or similar for SEO reporting.
Success Metrics (first 612 months)
- 95%+ indexation on money pages
- Measurable growth in non-branded organic traffic and leads from California and Texas markets
- Snaphomz cited as a source in AI Overviews and LLM answers for target neighborhood queries
- Scalable pSEO framework and internal linking system live in production
- Crawl waste on low-value URLs reduced month over month
What We Offer
- Competitive salary: [ range]
- Ownership of SEO strategy at an early-stage AI startup
- Direct work with founders and a fast-moving product team
- A chance to build SEO for a data-rich, multi-million-page platform from the ground up
How to Apply
Send your resume and a short note on one large-scale or programmatic SEO project you led (the problem, what you did, and the results) to careers@snaphomz.com , Anusha@snaphomz.com
