Senior Social Media Growth Specialist

Hands-On Growth Role | Remote | US$1,100-2,000/Month

We are looking for a proven social media growth specialist who has personally grown consumer-facing accounts and can show us the results.

Ocean Island Inn (https://www.oceanisland.com/) is an independent accommodation in downtown Victoria, British Columbia, Canada. We are looking for someone to join our team and take ownership of growing our organic social media across TikTok, Instagram, Facebook and YouTube.

You will work directly with our Victoria-based marketing person and videographer. We already have footage, photos, local knowledge and people on the ground. You bring the growth strategy, creative ideas and hands-on execution.

What you'll do

• Develop and execute our organic social growth strategy.
• Create concepts, hooks, scripts, captions and content with input from our local team.
• Create and edit content.
• Test, learn, optimize and scale successful ideas.
• Discuss creative ideas with the team to get to the best outcome.
• Track audience growth, engagement, website traffic and booking-related results where measurable.

What we're looking for

Proven results are essential.

We want someone who can show us an account they personally helped grow, including:

Starting numbers current/final numbers timeframe what you personally did results

We care more about demonstrated results and creative thinking than job titles or years of experience.

You understand traveler culture, as well as marketing for a local, Indie company with a unique character.

You should be strong in:

Short-form video • Hooks • Storytelling • Audience psychology • Trends • Testing

Experience with travel, hospitality, tourism or lifestyle brands is a strong plus. Paid social experience is a bonus, but organic growth is our priority.

Our brand

Young • Local • Authentic • Affordable • DIY • Indie • Unique

We don't want generic hotel marketing. We want content that feels human, entertaining and worth sharing, covering Ocean Island Inn, Victoria, local businesses, food, nature, travel and real experiences.

Paid trial

We will start with a paid trial using real Ocean Island Inn footage.

We want to see your thinking as well as your execution: the hook, target audience, creative idea, why you expect it to work, what you would test next and how you would measure success.

If the fit is right, we'll continue with additional paid work and an ongoing contract. A visit to our property at some point would also be ideal.

To apply

Please send:

1. One account you personally grew: starting numbers, current/final numbers, timeframe and what you did.
2. 2-3 high-performing content examples: include the results and why you think they worked.
3. Your relevant experience, especially travel/hospitality/tourism.
4. One thing you would test first for Ocean Island Inn and why.
5. Your availability and rate: hours/month + hourly rate or monthly retainer.

Remote and international applicants are welcome.

We are looking for someone who wants to take ownership, test aggressively, learn from the numbers and build long-term growth with us.