Key responsibilities
Campaign strategy and budgets
- Plan and run full-funnel paid campaigns on Google Ads (Search, Display, Shopping, Video, Performance Max), Meta, LinkedIn, YouTube, Bing, Taboola and Quora.
- Own monthly paid media budgets of ₹50 lakh or more across several client accounts, and pace spend against targets every week.
- Set clear targets for each account (CPL, CPA, ROAS, MQL volume) and agree them with the account manager before launch.
B2B lead generation
- Build lead generation programmes for B2B clients, using LinkedIn, Google and Meta to reach decision-makers.
- Work with sales and CRM teams so every lead is tracked from first click to closed deal, and judge success on lead quality, not just volume.
E-commerce performance
- Manage Google Merchant Center, Shopping feeds and Meta catalogue campaigns for e-commerce clients.
- Improve product feeds, bidding and audiences to grow ROAS.
Tracking and analytics
- Set up and audit GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag and e-commerce tracking.
- Fix broken or duplicate conversions so reported numbers match the CRM.
Optimisation and testing
- Run A/B and multivariate tests on ads, audiences, bids and landing pages, with a written test plan and result for each.
- Use heatmaps and session recordings (Microsoft Clarity, Hotjar) to find where users drop off, then brief design and content on fixes.
- Spot SEO issues on landing pages (speed, structure, keywords) that hurt Quality Score and organic reach, and raise them with the SEO team.
Reporting and leadership
- Send weekly and monthly reports that show spend, results, what changed and what happens next.
- Lead and coach a team of up to 5 marketers, review their accounts and set quality standards.
- Join client calls, explain results in plain language, and handle questions on performance.
Qualifications and experience
- 6 to 10 years in digital marketing, with at least 4 years focused on paid media.
- A track record of managing monthly budgets of ₹50 lakh (or about $60,000) or more.
- Proven results in B2B lead generation, shown as MQL growth or CPL reduction you can explain with numbers.
- Experience leading or mentoring a small team of marketers.
- Agency experience across several clients and industries is a strong plus.
- A bachelor's degree in engineering, marketing, business or a related field.
- Google Ads and Google Analytics certifications preferred; HubSpot or similar certifications are a bonus.
Job Location: Block H-193, Sector-63, Noida (WFO)
Salary Package: Depends upon the interview
Working Days: Monday to Friday
Shift: Night Shift (8:30 pm - 5:30 am)
**If interested, kindly send your CV at monika.rana@rcvtechnologies.com or WhatsApp: 8130449772
Pay: ₹100,000.00 - ₹120,000.00 per month
Benefits:
- Food provided
- Health insurance
- Provident Fund
Work Location: In person
