Senior Performance Marketer

Job title: Senior Performance Marketer
Location: Kirti Nagar, Delhi (On-site)
Experience: 2+ Years
Company: InstaServ India Pvt Ltd
Employment Type: Full-time

Job Description: InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients.

Responsibilities:

• Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
• Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
• Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.
• Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.
• Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.
• Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.

Requirements:

• Proven experience as a PPC Specialist or similar role, with strong expertise in Google Ads and Meta (Facebook) Ads.
• Mandatory experience in a digital marketing agency (DMA).
• Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
• Experience in managing shopping ads, catalogue ads, and lead generation campaigns.
• Ability to manage multiple projects and campaigns simultaneously for international clients.
• Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and collaboration skills to work effectively within a team environment.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule
• Leave encashment

Work Location: In person