Senior Marketing Manager - Brand,Growth & Digital Marketing

Senior Marketing Manager Brand, Growth & Digital Marketing

Company:

Mandatory: Postgraduate qualification from a recognised international university (outside India).

About the Role

We are looking for a dynamic and hands-on Senior Marketing Manager to lead Roombr's overall marketing function, including brand strategy, product marketing, digital marketing, performance marketing and demand generation.

The ideal candidate should be equally capable of developing marketing strategies and personally executing campaigns, building brand visibility and driving measurable business growth across Indian and international markets.

Key Responsibilities

• Develop and execute brand strategy, positioning and brand communication.
• Lead product marketing, product positioning and Go-To-Market (GTM) strategies.
• Independently plan and execute performance marketing campaigns across Google, Meta and LinkedIn.
• Drive lead generation, customer acquisition and demand generation initiatives.
• Manage SEO, SEM, website optimisation, social media and content marketing.
• Develop marketing collateral, product presentations, campaigns and creative briefs.
• Drive PR, media relations, influencer marketing, product launches and events.
• Manage marketing budgets, campaign analytics, CAC, CPL, conversion rates and ROI.
• Use AI-powered tools for content creation, research and campaign optimisation.

Mandatory Key Skills

• Brand Strategy & Brand Positioning

• Performance Marketing Google Ads, Meta Ads & LinkedIn Ads

• Product Marketing & Go-To-Market (GTM) Strategy

• Digital Marketing SEO, SEM & Social Media Marketing

• Growth Marketing & Demand Generation

• B2B & B2C Marketing

• Marketing Analytics CAC, CPL, ROI & Conversion Optimisation

• Content Marketing & Marketing Communications

• Marketing Budget & Campaign Management

Education & Experience

• MBA / Master's degree in Marketing, Brand Management, Digital Marketing or Strategic Communications.

• Mandatory: Postgraduate qualification from a recognised international university (outside India).

• 8-12 years of relevant marketing experience.
• Experience in SaaS, EdTech, IT Products, Technology or Consumer Electronics preferred.
• Proven experience in brand building, product launches and hands-on performance marketing.

Ideal Candidate

A strategic yet hands-on marketing professional who can independently own brand building, product positioning, digital acquisition and growth initiatives, with strong execution capabilities and measurable business outcomes.