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Senior Marketing Manager APAC

Mitgo

7 years

India

Posted:11 hours ago

Job Description

  • What you'll do:

    Responsibilities

    • Own and execute the India & APAC regional marketing strategy across Admitad, Takefluence, and Trendweave, aligned with global priorities and revenue targets
    • Drive demand generation and pipeline growth across advertisers, publishers, creators, and strategic partners
    • Develop and scale influencer and creator marketing initiatives, with a strong focus on performance and measurable outcomes
    • Build and manage long-term collaborations with creators, influencers, and social-first partners to drive brand visibility and revenue impact
    • Lead regional social media and content strategies, ensuring relevance to local platforms, formats, and creator ecosystems
    • Plan and deliver integrated go-to-market campaigns across content, performance, social, partnerships, PR, events, email, and paid channels
    • Partner closely with Sales, Business Development, Partnerships, and Product teams to support revenue growth and market expansion
    • Localize global messaging, product launches, and value propositions for India and APAC markets
    • Own and execute regional events, webinars, and industry partnerships across performance marketing, e-commerce, fintech, and creator economy verticals
    Track, analyze, and optimize performance using data-driven KPIs (leads, conversions, CAC, ROI, creator performance metrics)
    • Manage regional marketing budgets, priorities, and timelines, ensuring efficiency and scalability

  • What we expect:
    • 7+ years of experience in B2B and/or B2C marketing, preferably within performance marketing, affiliate marketing, adtech, martech, SaaS, or creator platforms
    • Strong understanding of influencer marketing, social media ecosystems, and creator collaborations, especially in India and APAC
    • Proven experience managing regional or multi-market marketing initiatives
    Deep familiarity with India & APAC digital landscapes, including creators, platforms, publishers, advertisers, and agencies
    • Demonstrated ability to drive measurable business impact, not just brand awareness
    • Hands-on experience running integrated, multi-channel campaigns
    • Strong experience partnering with sales teams and senior stakeholders
    • Excellent analytical skills with the ability to evaluate campaign, funnel, and creator performance
    • Excellent communication skills in English; ability to align stakeholders across cultures and time zones
    • Comfortable operating in a fast-paced, international environment with multiple products and priorities
  • We offer:

    Additional Benefits

    • Work in an international company.
    • Additional days off as well as employee assistance programs.
    • Corporate education courses and training.
    • Effective onboarding program for a better start;
    • Corporate events and team building.

Skills Required

Marketing Marketing Strategy Demand Generation Marketing Initiatives Social Media Sales Business Development Revenue Growth Market Expansion Performance Marketing E-commerce Performance Metrics

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