Job Title: Head / Senior Manager – Digital Marketing & Growth
Company: AAFM India – American Academy of Financial Management
Job Type: Full-Time | Work from Office
Location: Moti Nagar, New Delhi
Experience: 8–12 Years
Job Responsibilities:
- Develop and execute digital marketing strategies to drive brand awareness, lead generation, enrolments, and revenue growth.
- Plan and optimise paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube.
- Manage campaign budgets, lead quality, cost per lead (CPL), customer acquisition cost (CAC), and ROI.
- Build lead generation funnels and improve lead-to-enrolment conversions in coordination with admissions and sales teams.
- Manage CRM platforms such as Meritto, marketing automation, email campaigns, WhatsApp marketing, and retargeting.
- Oversee SEO, website performance, landing pages, and conversion rate optimisation.
- Lead content marketing across LinkedIn, blogs, webinars, newsletters, and video campaigns.
- Track campaign performance using GA4 and analytics tools; prepare weekly and monthly reports.
- Lead and mentor digital marketing teams, manage external agencies, and coordinate with internal departments.
- Strengthen AAFM India's digital presence and brand positioning in professional education, certifications, and financial services.
Skills and Qualifications:
- MBA / PGDM in Marketing, Digital Marketing, or Business Management preferred.
- 8–12 years of relevant digital marketing experience, including 3–5 years in a leadership role.
- Strong hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4, and analytics.
- Experience in CRM, marketing automation, lead nurturing, and performance marketing.
- Proven track record in lead generation, funnel optimisation, and conversion improvement.
- Strong leadership, analytical, communication, and team management skills.
Preferred Industry Experience:
- Education, EdTech, BFSI, FinTech, Wealth Management, or Professional Certifications.
Key Performance Indicators (KPIs):
- Qualified lead generation and cost per lead.
- Lead-to-enrolment conversion rate.
- Campaign ROI and revenue contribution.
- Website traffic and organic growth.
- Brand visibility and team performance.
Compensation: Competitive salary based on experience, expertise, and business impact.
Pay: Up to ₹100,000.00 per month
Work Location: In person
