Senior Executive/Assistant Manager-BTL

Role & responsibilities

• Coordinate with the

  Regional Marketing Manager

  to develop and execute promotional and marketing plans for the region.
• Manage and oversee all

  BTL (Below-the-Line) marketing activities

  across the assigned region, operating from the Circle Office.
• Drive regional

  market communication and promotional initiatives

  in alignment with business objectives.
• Plan, prioritize, and ensure timely execution of activities as per the

  regional marketing calendar

  .
• Monitor the execution and placement of

  NLB, GSB, In-Shop branding, POSM, and other promotional materials

  across the region.
• Ensure proper utilization and maintain

  utilization reports and trackers

  for all POSM and branding materials.
• Plan and coordinate

  Carpenter Meets, Dealer Meets, Architect Meets, Contractor Meets

  , and other market activation activities.
• Coordinate with the

  Branch Sales Team

  to ensure effective execution of regional promotional programs and marketing initiatives.
• Conduct approximately

  15 days of market visits every month

  across

  Tamil Nadu and Kerala

  to monitor market activities, branding, execution, and gather market insights.
• Prepare and maintain

  monthly reports and trackers

  , including:
• Market Visit Reports
• BTL Activity Reports
• Branding Tracker
• Influencer Activity Tracker
• POSM Utilization Reports

Preferred candidate profile

• Strong coordination and stakeholder management skills.
• Good understanding of

  BTL marketing, market activation, and branding activities

  .
• Ability to work closely with Sales and Marketing teams.
• Strong execution, follow-up, and reporting skills.