Senior Google PPC Campaign Manager (E-commerce)
Your primary focus will be managing and scaling Google Shopping, Performance Max, and Search campaigns while improving ROAS, reducing acquisition costs, and maximizing profitability.
We're looking for someone who can independently analyze campaign performance, identify opportunities, solve complex account issues, and execute strategies that deliver measurable business results.
You'll collaborate with our paid media, SEO, email marketing, and development teams and report to senior leadership.
Key Responsibilities
1. Google Ads Campaign Management
- Independently manage and optimize multiple Google Ads accounts for e-commerce businesses.
- Plan, launch, and scale Google Shopping, Performance Max (PMax), and Search campaigns.
- Conduct keyword research, search term analysis, negative keyword optimization, and competitor research.
- Manage campaign budgets, bid strategies, audience signals, product segmentation, and ad assets.
- Continuously optimize campaigns to improve ROAS, conversion rates, and overall profitability.
- Identify underperforming campaigns and implement corrective strategies.
- Conduct A/B testing across campaign structures, ad copy, assets, and landing pages.
2. Google Merchant Center & Product Feed Management
- Manage Google Merchant Center accounts and maintain product feed health.
- Optimize product titles, descriptions, categories, attributes, and product data for Shopping performance.
- Troubleshoot product disapprovals, feed errors, pricing mismatches, and policy violations.
- Handle Merchant Center account warnings, suspensions, and appeal processes.
- Work with developers to resolve product feed and website-related issues.
- Experience with supplemental feeds, custom labels, and feed management tools is highly desirable.
3. Performance Optimization & Profitability
- Develop campaign strategies based on revenue targets, product margins, and profitability.
- Monitor ROAS, CPA, CPC, CTR, conversion rates, and customer acquisition costs.
- Analyze product-level performance to identify high-margin and high-converting opportunities.
- Optimize advertising budgets based on actual business performance rather than revenue alone.
- Develop campaign scaling strategies while maintaining efficiency.
- Provide actionable recommendations to improve overall e-commerce sales performance.
4. Tracking, Analytics & Reporting
- Configure, audit, and troubleshoot Google Ads conversion tracking.
- Work with Google Analytics 4 (GA4), Google Tag Manager (GTM), and enhanced conversions.
- Identify discrepancies between Google Ads, GA4, and e-commerce platform reporting.
- Build weekly and monthly performance reports with clear insights and recommendations.
- Use Google Sheets, Excel, and Looker Studio for campaign analysis and reporting.
- Collaborate with developers to resolve tracking, attribution, and conversion measurement issues.
5. Account Strategy & Team Collaboration
- Manage multiple e-commerce advertising accounts simultaneously.
- Conduct regular account audits to identify growth opportunities and performance issues.
- Collaborate with SEO, email marketing, creative, and development teams to improve campaign results.
- Recommend landing page improvements to increase conversion rates.
- Review campaign performance with senior management and communicate progress clearly.
- Support junior PPC specialists through campaign reviews and knowledge sharing when required.
- Stay updated on Google Ads platform changes, automation, advertising policies, and e-commerce PPC strategies.
6. Advertising Policy & Compliance
- Understand Google Ads and Merchant Center advertising policies.
- Identify and resolve policy-related issues affecting campaign delivery.
- Manage advertising compliance for eligible products in regulated or restricted categories.
- Work with internal teams to ensure landing pages, feeds, and ads meet platform requirements.
- Experience handling advertising account restrictions and suspension appeals is a strong advantage.
Required Skills & Qualifications
58 years of hands-on Google Ads experience
, including at least 3 years managing e-commerce campaigns.- Strong expertise in Google Shopping, Performance Max, and Search campaigns.
- Proven experience managing multiple e-commerce Google Ads accounts with substantial advertising budgets.
- Advanced knowledge of Google Merchant Center, product feed optimization, and Shopping campaign troubleshooting.
- Demonstrated ability to improve ROAS, CPA, conversion rates, and campaign profitability.
- Strong understanding of Google Ads bidding strategies, including Target ROAS, Target CPA, and automated bidding.
- Hands-on experience with GA4, Google Tag Manager, and conversion tracking.
- Ability to analyze large datasets and translate insights into actionable campaign optimizations.
- Strong proficiency in Microsoft Excel and Google Sheets.
- Experience with Shopify, WooCommerce, or BigCommerce.
- Excellent problem-solving, analytical, and account management skills.
- Strong written and spoken English communication skills.
- Ability to work independently, manage priorities, and meet deadlines in a remote environment.
- Comfortable collaborating with US-based teams during overlapping working hours.
Nice to Have
- Experience managing Microsoft Advertising (Bing Ads).
- Familiarity with Meta Ads or Amazon Ads.
- Experience using feed management platforms such as DataFeedWatch, Channable, or similar tools.
- Experience managing large product catalogs with thousands of SKUs.
- Familiarity with Google Ads Scripts, automation rules, and bulk campaign management.
- Experience working in a digital marketing agency handling multiple client accounts.
- Experience with regulated or restricted product categories and Google Ads policy compliance.
- Experience mentoring junior PPC specialists.
