Senior Director - Category Management

Planning and Strategy

• Develop long-term vision for FWD, in terms of growth and profitability targets, customer value proposition of various brands in the portfolio

• Build a deeper strategy and way forward for existing FWD brands and categories to strengthen existing proposition and tap into new growth opportunities/ whitespaces

• Driving Unbranded to Branded share across key categories

• Solve for portfolio and brand-wise profitability: Identify and execute on key long-term sustainability levers to improve brand-wise gross-margins and contribution-margins; Rationalize portfolio on a regular basis - make decisions on Build, Buy, Revive and Retire brands and portfolios

• Customer growth: Build brand-wise customer acquisition & MAC targets and track initiatives to drive customer-led growth

P&L Leadership

• Drive P&L responsibility for Brands managed: Evaluate internal and external levers to unleash growth and ensure there is structural profitability attained in the current environment that can be used as a moat vs competitors; Be ruthless about cost and efficiency and in driving right ROI driven spends across pricing, marketing and inventory

• Review sales and activity reports, and other performance data to measure productivity and goal achievement. Determine areas needing cost reduction and program improvement at Myntra organization level

• JBPs with Category Team and regular reviews; Driving the FWD strategy by being the single point of contact between FWD teams , product, CDM, revenue and category

Pricing Strategy and Management

• Work with the Commercial team on the pricing strategy.

• Drive Value Engineering led pricing efficiency for key FWD brands & Agree with investment led growth for brands on platform and build funding avenues via platform, vendor and efficiency

• Liaison deeply and frequently with Commercial Team for weekly pricing management, Category Team for Portfolio/Pricing Selection and Sourcing/Design team for buying efficiency and value engineering of portfolio.

• Inventory Health and Planning: Establish the right mix of new, old, core, fashion inventory and hold teams accountable for the same.

Product Design and Development

• The incumbent should be able to give direction on the product design process so that it’s agile enough to respond to trends and product opportunities. Enable processes and teams to be able to conduct market events at scale

• Support the Product Leaders on critical platform impact decisions and set priorities to drive efficiencies. Ensure product development meets requirements and does not exceed target prices

• Providing leadership to the Production team on continuous improvement in the manufacturing process, reducing lead times and speed to market

Sourcing and Merchandising

• Work with sourcing team to drive sourcing efficiencies

• Provides Oversight on merchandise development plans and pricing that support key strategic initiatives, launches, top sellers, seasonal campaigns and trends

• Enable FWD leadership to build processes and framework for aligning on design priorities to allow for sufficient input from category teams and develop an approach on specific products and categories based on the same

• Structure review mechanisms to maintain an in-depth knowledge of monthly contributions, key investments, and high-impact pieces, in-season reports, forecasting and buying plans

• Become embedded in the merchandising, design, and buying teams to maintain an in-depth knowledge of monthly collections, key investments, and high-impact pieces

Data and Analytics

• Keep abreast of new trends in the fashion industry and changing consumer preferences

• Provide routine reports to the CXO and other leaders on specific topics and seasonal/annual sales

• Driving the culture of leveraging data and predictive analytics in the FWD team to drive efficiencies in supply chains, increase sales and improve customer experience

People Leadership

• Ensure optimal organizational design and structures cross-functionally which are embedded to drive the flawless execution of business roadmap at Myntra level.

• Lead a large, cross-functional team & provide continuous support, coaching and guidance to enhance their overall performance.

• Develop the next set of FWD leaders across brand and design