Senior Digital Marketing Manager - Interiors

About the Role

To develop and execute a comprehensive growth strategy for Indigo Interiors by increasing profitable project bookings, strengthening brand positioning, developing new business channels, improving sales conversion and establishing scalable marketing and business development systems.

The candidate must combine strategic thinking, commercial understanding, digital marketing expertise, relationship building and hands-on execution.

Key Job Responsibilities

A. Business Growth & Strategy

• Develop a 12-month business growth plan with monthly and quarterly targets. • Identify opportunities across apartments, villas, premium homes and other residential segments

. • Analyse competitors, market demand, customer expectations and pricing positioning.

• Identify profitable geographic areas for expansion. • Develop strategies to increase project enquiries, bookings, average project value and gross profit.

• Present a monthly growth plan and performance review to management.

B. Digital Marketing & Brand Management

• Plan and manage Meta Ads, Google Ads and other relevant digital acquisition channels.

• Develop and execute SEO, local SEO and Google Business Profile strategies.

• Manage the website, landing pages, conversion tracking and enquiry generation.

• Plan social media content, project walkthrough videos, reels, customer stories and portfolio campaigns.

• Coordinate designers, videographers, website developers and external agencies.

• Maintain consistent brand positioning across digital platforms.

• Monitor advertising expenditure and optimise campaigns based on lead quality and business outcomes.

Pay: ₹55,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person