Senior Brand Manager

Job Description

About the Role Major Activities / Tasks Responsibilities Develop and Implement marketing plan to achieve sales target and improve profitability of the organization Recommend a marketing mix after analysing business priorities Defining purpose for selecting the brand for campaign Develop the marketing plan to execute the campaign Maintain the expense to sale ratio to meet profitability Regular Training / Cycle meets for medical representative for effective execution of particular campaign Improve brand qualitative parameters to gain ranking versus competitor Increase market share in the given market by marketing initiatives Increase Rxns and Rxber of the brand in the assigned market Keep close eye on competitor’s activities to develop further marketing plans Develop key opinion leader / key business leader to have a advocacy for the brand Execute scientific programs for engaging the customers Interaction with customers during field work to understand the need of brands or the current market To understand the new opportunities in the market Propose/ Execute divisional initiative for better therapy development Propose the activities which represent the divisional needs Execute divisional activity with the help of team Sales monitoring for the respective brands to monitor the success of initiatives Interact with different stake holders for a speedy execution of the process. Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials Vendors Management as to get things on time Assess execution of Divisional / brand strategy at ground level for superior performance compared to competitors To do a regular monthly 5-6 days field work Gather insights for future developments Qualifications Education details Required Skills List of required skills Preferred Skills Pay range and compensation package Pay range or salary or compensation Equal Opportunity Statement Include a statement on commitment to diversity and inclusivity. Show more Show less