Dealer Management Managing optimum level of dealer inventory and achieve mutually agreed sales / product-wise budgets, on weekly basis. Growth of sales by expanding areas with assessment of potential to appoint new dealers and activating inactive dealers. Ensure the customer orders are supplied on time in full. Broadening the product range / volume in the existing customer base. Timely submission of Claims, check and verify the claims to settle. Utilize the entire product range to deliver planned business objectives Secondary-Sales Management: To cover customers to build / maintain long term relationship. Generate and grow secondary sales from all Channels and ensure liquidation of stocks in the distribution chain. Motivate, guide and assist team / dealer in Meeting Sales Objectives both on Week basis as well as month Process Adherence: Maintaining and updating MIS in the agreed formats for the following: Customer profiling, Must Call List, Town wise / dealer wise sales data, Product wise / town wise sales achievement & trends, activity details. Manage trade schemes in the most cost-effective manner. claim settlement to be done within the specified time frame. Adhere to the company norms of field work and reporting. Market Understanding: Provide feedback on the effectiveness of schemes with recommendations of the appropriate schemes. Gather & inform market information on competitor activities, trends & practices, market opportunities to your Manager and the Marketing Managers. Location: Chennai,Salem,Tirunelveli,Kumbakonam
Operational: The primary role is to ensure the business meets both its process and value targets all the time and lead team to continuously perform at optimum levels. Responsible for the Infrastructure being in place for smooth functioning and growth of the business in the Branch Dealers, SEs ASOs WH Vendors Support-Staff Planning and monitoring of: Ware-house Stock Sales - Primary / Secondary Brand-Growth - Across Lines Trade-Schemes - Conceiving, implementing, reviewing effectiveness Budget - Adherence to Cost & Sales Budget Fiscal Discipline - Credit Management of Market Outstanding Administrative: Office upkeep and discipline. Systems and Processes Dealer Claim-settlement procedures Staff-Welfare ERP systems and processes. Field force travel expenses. Marketing Interface Implementing micro marketing, ensure Point-of-Sale materials, Catalogues are utilized properly to meet the objectives, Improve self & help team improve Parts Knowledge. DEVELOPMENTAL Market Development: To provide action plan for increasing market shares after analysis and ensure the growth under planned budgets. SKU growth, Individual Brands target achievement, brand building activities and Inactive dealer conversion. To check the Dealer health system and continuously replace weak and attitudinally weak Dealers. To expand dealer base by new dealer appointments in across markets. To exercise financial discipline. People Development Setting stretching and achievable KRAs s to team. Provide clear benchmarking on performance levels and expectations. Motivate to overcome challenges in meeting the goals. Work out clear career plan and potential evaluation for all. Develop a strong and second level leadership in the branch. Invest in Training and Development after proper need identification.
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