Job Description: SEO Team Lead
Experience:
Job Summary
SEO Team Lead
The candidate will be responsible for developing and executing effective SEO strategies, managing the SEO team, improving search engine rankings, increasing organic traffic, and enhancing brand visibility across traditional search engines and AI-powered search platforms.
Key Responsibilities
1. SEO Strategy & Team Management
- Develop and implement comprehensive SEO strategies aligned with business goals.
- Lead, mentor, and manage the SEO team to achieve performance targets.
- Conduct SEO audits and identify opportunities for website optimization.
- Monitor SEO performance and prepare regular reports on rankings, traffic, and conversions.
- Stay updated with Google algorithm updates, industry trends, and SEO best practices.
2. On-Page SEO
- Optimize website pages, landing pages, and blogs for search engines and users.
- Create and optimize
title tags, meta descriptions, heading tags (H1, H2, H3), URLs, and internal linking
. - Conduct keyword research, keyword mapping, and search intent analysis.
- Optimize website content for relevant keywords and improve content structure.
- Identify and resolve on-page SEO issues to improve crawlability, indexability, and rankings.
3. Off-Page SEO & Backlink Building
- Develop and execute effective link-building and backlink acquisition strategies.
- Identify high-authority, relevant websites for quality backlink opportunities.
- Manage guest posting, outreach campaigns, link placements, and digital PR activities.
- Analyze competitor backlink profiles and identify link-building opportunities.
- Monitor backlink quality, identify toxic or spammy links, and maintain a healthy backlink profile.
4. AEO (Answer Engine Optimization)
- Optimize website content to appear in featured snippets, People Also Ask results, and direct-answer formats.
- Develop FAQ sections and structured, question-based content based on user search intent.
- Improve content clarity, relevance, and authority to increase visibility across answer engines.
- Implement relevant structured data and schema markup to support enhanced search results.
5. GEO (Generative Engine Optimization)
- Develop strategies to improve brand visibility across AI-powered search experiences and generative answer platforms.
- Optimize content for AI discoverability, relevance, factual accuracy, and entity recognition.
- Strengthen topical authority and brand presence through high-quality content and credible external mentions.
- Monitor brand visibility and citations across AI-generated search results wherever measurable.
- Align traditional SEO strategies with emerging AI search optimization practices.
6. Keyword Research & Content Planning
- Conduct in-depth keyword research using relevant SEO tools.
- Identify primary, secondary, long-tail, and opportunity keywords.
- Analyze keyword difficulty, search volume, competition, and search intent.
- Create keyword mapping and content plans for landing pages, service pages, and blogs.
- Collaborate with content writers to develop SEO-friendly content briefs and optimize existing content.
7. Technical SEO & Performance Monitoring
- Identify technical SEO issues related to crawling, indexing, canonicalization, redirects, and XML sitemaps.
- Work with developers to improve website speed, mobile usability, Core Web Vitals, and site architecture.
- Track organic traffic, keyword rankings, impressions, clicks, and conversions using SEO analytics tools.
- Analyze competitor strategies and implement data-driven improvements.
Required Skills & Qualifications
- 6–10 years of hands-on experience in SEO, including team leadership or project management.
- Strong knowledge of
AEO, GEO, On-Page SEO, Off-Page SEO, and Technical SEO
. - Expertise in keyword research, keyword mapping, and search intent analysis.
- Proven experience in backlink building, link acquisition, and competitor backlink analysis.
- Strong understanding of meta titles, meta descriptions, heading tags, internal linking, and content optimization.
- Familiarity with schema markup, structured data, and SERP feature optimization.
- Proficiency in Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs, Semrush, or Screaming Frog.
- Strong analytical, communication, problem-solving, and team-management skills.
- Ability to develop SEO strategies, manage multiple projects, and deliver measurable results.
