Job Title : Salesforce Marketing Cloud – Business Analyst+ PM
Experience : 8 Years+
Work Location : Singapore
Work Mode : On-site
Work Type : Contract [1 Year – Extendable]
Availability : Immediate Joiners
Job Summary :
Looking for Business Analyst+PM with Good experience (8+ years) in Digital Marketing, implementing the Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud and Salesforce Marketing Cloud Personalization solutions.
Key Responsibilities :
- Work alongside other digital technologists and digital capability experts to perform fit gap analysis.
- Work with stakeholders and business users from the customer to elicit, capture, analyse, refine, communicate and document their requirements and product requests.
- Articulate the scope of work, deliverables, and outcomes to stakeholders.
- Drive market engagement activities & work closely with product teams on coordinating and leading kick-off workshops for the digital initiatives
- Develop and maintain documentation to provide visibility of new implementations.
- Be responsible for preparation of training materials and conduct workshop.
- Deliver regular or ad-hoc customized trainings for the newly developed and deployed features to the business stakeholders.
- Assist digital customer engagements teams with adoption & utilization of the digital marketing capabilities of Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud and Salesforce Marketing Cloud Personalization products.
- Lead daily stand-ups, sprint planning, and retrospectives (in Agile/Scrum environments)
- Provide regular status updates, manage expectations, and report KPIs to senior management.
- Develop comprehensive project plans, milestones, resource allocations, and delivery schedules using tools like Jira, Confluence
- Estimate the effort for the change requests / enhancements.
- Work closely with QA and development teams to ensure built features match business intent; support User Acceptance Testing
Essential Skills:
- Excellent Communication
- A track record of working on IT development programs with demonstrable experience of a Business Analyst on a variety of different IT delivery projects/initiatives.
- Experience dealing with customers from both a business and technical perspective.
- Ability to translate complex technical concepts into easily understandable business language.
- User level experience in Salesforce Marketing Cloud.
Nice to Have Skills:
- Agile methodologies
- SFMC Certification
Qualifications:
- Previous BA experience in Digital Marketing engagements, especially in Salesforce Products.
Work Location: In person
