Sale Manager- Battery Materials

About The Role

• Execute the regional business strategy by identifying priority customers and translating market needs into targeted commercial actions.
• Work closely with Regional and Global teams for effective cross-collaboration (e.g. R&D).
• Develop market potential through lead generation, opportunity qualification, forecasting, product recommendations and support qualification.
• Strengthen existing customer relationships while building new strategic accounts and partnerships across hierarchical levels at customers’ organization.
• Build BASF’s position and network as a trusted industry partner through active participation in conferences, exhibitions, roadshows and automotive forums..

• Regional business development: Build and execute the regional growth plan for South Asia and ASEAN, prioritize target markets and customers, and develop a qualified opportunity pipeline.
• Customer acquisition and account development: Engage cell manufacturers, battery producers, OEMs and ecosystem partners; build strategic relationships and convert qualified opportunities into sustainable business.
• Qualification and commercialization: Lead customer programs from technical alignment and sampling through qualification, commercial framework finalization, contract negotiation and first regular supply.
• Market and competitor intelligence: Monitor customer investments, technology choices, localization trends, policy developments and competitor activity, and translate insights into commercial priorities and actions.
• Cross-functional coordination: Collaborate with regional product management, R&D, technical service and supply chain, as well as local finance and legal teams, to assess commercial risks and liabilities and support well-informed customer negotiations.
• Sales forecasting and reporting: Monitor sales performance, pipeline status and market trends; maintain accurate forecasts and provide timely, actionable updates to senior management.
• • Compliance and regulatory affairs: Remain current on relevant policy frameworks, regulatory requirements and industry standards, and ensure commercial activities comply with applicable internal and external requirements.
  • CRM management: Maintain accurate and timely customer, opportunity, qualification and activity data in Salesforce or an equivalent CRM; use the system to manage the pipeline, track follow-ups and support forecasting and management reporting.
  
  
  • Delegation of Authority & License to Operate:
    • Ensure all work is in accordance with compliant business practices (BASF Standard Operating Procedures, EHS, Compliance, Stewardship). Be responsible for ensuring compliance with respect to BASF’s license to operate in your area of responsibility(ies).
    • Compliance in accordance with BASF Code of Conduct means adherence to:
  • • • Applicable laws and regulations,

      • Internal guidelines and policies, and

      • Ethical business practices
  • Keep the Managing Director informed of any and all matters concerning or impacting Compliance from time to time.
    

• 5-10 years in Sales of similar business line or Technical sales in chemical industry.
• Proven track record of success in sales roles within the sector or related technologies.
• Excellent communication and negotiation skills, with the ability to effectively engage with clients, partners, and internal stakeholders at all levels.
• Strategic thinker with a results-oriented mindset and a proactive approach to identifying and pursuing business opportunities.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic environment.
• Proficiency in Microsoft Office Suite and CRM software; experience with Salesforce or similar platforms is a plus.
• Willingness to travel as needed to meet with clients, attend industry conferences, and participate in networking events.